Development
July CDP Index: Membership revenue edges upward, but radio’s challenges persist
For the first time in over a year, membership income among all stations is showing a marginal increase in giving.PBS stations experiment with local sponsorship, membership spots on Passport and video app
Stations have yet to earn much from the pilot program, but participants remain hopeful for phase two and the future.June CDP Index: In this environment, flat is good
Among stations measured by the Index, median membership revenue was level with the prior year's performance.Brothers combine their life savings to bequeath $6 million to GBH
Louis and Anthony Maglione, who lived in their family home in Malden, Mass., were avid fans of “American Experience.”May CDP Index: Larger stations struggle to land major gifts
"The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated."Advice for public radio stations: why we can’t keep treating digital members like radio listeners
What does “digital membership” mean, and how does it differ from how public radio has traditionally thought about membership?April CDP Index: Station focus on Passport acquisition is paying off
CDP's latest analysis of fundraising data finds "cause for cautious optimism" in recent new donor trends.Donor conversion grows with addition of NPR Network option on NPR.org
"What this tells us, really, is we're headed in the right direction,” said NPR CDO Leora Hanser.Membership revenues dip in latest CDP analysis
While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.Public media campaign aims to help stations reverse new donor slump
The May event will encourage supporters to share their love for public media.In latest CDP analysis, radio stations continue to see fundraising declines
Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue
Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.What a CDP analysis reveals about public media’s membership revenue, now and in the future
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.Rollout of NPR Network donations tests more than the public radio giving experience
As NPR and stations team up to build membership through digital channels, a growing sense of urgency about fundraising confronts concerns about ...‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station ...
For now, the bundle is available only to new members of 34 stations.
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