Development
Public radio stations receive Google grants
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Stations will use the funds for news operations and technology upgrades.
Current (https://current.org/category/development/page/5/)
Stations will use the funds for news operations and technology upgrades.
The Richison Family Foundation provided the donation with “no strings attached” on how the funds are to be spent.
Facebook has spent nearly $2 million over the last two months to fund public media.
CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
There’s a window of opportunity to bank as much revenue as possible. Eliminating your use of premiums in digital giving is a clear path in that direction.
WBUR cut its planned eight-day drive to 13 hours “when we saw what was unfolding” with the coronavirus pandemic.
A manager’s role is more important than ever as sales teams move into the uncharted world of working from home for an unknown length of time.
When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.
Experts say stations should get creative and find new partners during the coronavirus outbreak.
NPR and 15 stations are developing a fundraising pilot “in a full spirit of co-creation.”
As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
“In honor of Mary Louise Kelly and all journalists who ask the tough questions!” said one listener.
The Chicago station looks to meet its goal by raising another $7 million this year.
The former CEO of New York Public Radio argues that though public media organizations practice strong editorial integrity, they could aspire to even greater transparency around donors.
A new fund backed by an anonymous donor will allow IPR to “test and develop new ideas … that have the potential to make a big impact for our listeners.”
Glass hopes the low threshold for giving could get more listeners to become donors.
An NPR fan’s Tiny Desk Contest submission is available for use in station fundraisers this fall.
Greater Public’s Major Giving Academy will launch this fall with 20 participants.
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.