Development
September CDP Index: Membership income continues growth, but declines in donor acquisition persist
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The September index marks four consecutive periods of growth for membership revenue.
Current (https://current.org/author/michal-heiplik/)
The September index marks four consecutive periods of growth for membership revenue.
Radio and large stations attracted enough new donors to chart small increases, overcoming volatility in acquisition.
For the first time in over a year, membership income among all stations is showing a marginal increase in giving.
Among stations measured by the Index, median membership revenue was level with the prior year’s performance.
“The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated.”
CDP’s latest analysis of fundraising data finds “cause for cautious optimism” in recent new donor trends.
While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.
Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.
CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.