Development
September CDP Index: Membership income continues growth, but declines in donor acquisition persist
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The September index marks four consecutive periods of growth for membership revenue.
Development
August CDP Index: Growth in membership, major giving income warrants ‘cautious optimism’
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Radio and large stations attracted enough new donors to chart small increases, overcoming volatility in acquisition.
Development
July CDP Index: Membership revenue edges upward, but radio’s challenges persist
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For the first time in over a year, membership income among all stations is showing a marginal increase in giving.
Development
June CDP Index: In this environment, flat is good
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Among stations measured by the Index, median membership revenue was level with the prior year’s performance.
Development
May CDP Index: Larger stations struggle to land major gifts
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“The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated.”
Development
April CDP Index: Station focus on Passport acquisition is paying off
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CDP’s latest analysis of fundraising data finds “cause for cautious optimism” in recent new donor trends.
Development
Membership revenues dip in latest CDP analysis
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While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.
Development
In latest CDP analysis, radio stations continue to see fundraising declines
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Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.
Development
What a CDP analysis reveals about public media’s membership revenue, now and in the future
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An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.
Development
Membership fundraising held its own in first weeks of coronavirus lockdown
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CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
Development
How to recalibrate and press ahead with public media fundraising
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As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.