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Michal Heiplik

Development

September CDP Index: Membership income continues growth, but declines in donor acquisition persist

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | October 18, 2023

The September index marks four consecutive periods of growth for membership revenue.

Development

August CDP Index: Growth in membership, major giving income warrants ‘cautious optimism’

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | September 21, 2023

Radio and large stations attracted enough new donors to chart small increases, overcoming volatility in acquisition.

Development

July CDP Index: Membership revenue edges upward, but radio’s challenges persist

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | August 16, 2023

For the first time in over a year, membership income among all stations is showing a marginal increase in giving.

Development

June CDP Index: In this environment, flat is good

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | July 18, 2023

Among stations measured by the Index, median membership revenue was level with the prior year’s performance.

Development

May CDP Index: Larger stations struggle to land major gifts

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | June 20, 2023

“The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated.”

Development

April CDP Index: Station focus on Passport acquisition is paying off

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | May 18, 2023

CDP’s latest analysis of fundraising data finds “cause for cautious optimism” in recent new donor trends.

Development

Membership revenues dip in latest CDP analysis

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | April 19, 2023

While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.

Development

In latest CDP analysis, radio stations continue to see fundraising declines

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | March 17, 2023

Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.

Development

What a CDP analysis reveals about public media’s membership revenue, now and in the future

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | February 16, 2023

An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.

Development

Membership fundraising held its own in first weeks of coronavirus lockdown

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | May 18, 2020

CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.

Development

How to recalibrate and press ahead with public media fundraising

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | March 24, 2020

As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.

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