Sponsored Content Archive


Through sponsored content, Current’s advertising partners share insights into the products, services and opportunities they offer to the public media community.

November 14, 2022

Don’t invest in DEI programs that don’t work

The programs most stations use don’t increase equity or inclusion. There are effective initiatives, though, backed by science and experience. We can help you move the DEIB needle.

November 7, 2022

It’s no longer ‘digital first’; it’s ‘digital or die’

Public media stations must look to other channels to encourage the consumption of great content on traditional and digital platforms. The challenges: First, find and engage new audiences. Second, promote content where audiences spend time; via online advertising on Google and the major social media platforms. Simple, right?

September 26, 2022

Why top NPR shows are using VoxPop to engage audiences

VoxPop pioneered speech-text engagement platforms with shows such as WAMU’s 1A. “It makes call selection a doddle,” says 1A founder and executive producer, Rupert Allman. “The app is popular, fun to use and has quickly established itself as a key tool in driving deep audience engagement.

 

May 16, 2022

Building revenue through real estate donations

Pilot program with Michigan Radio shows early signs of success.

April 15, 2022

Black Public Media announces lineup for its global, immersive pitch competition with $75K in prizes

International field of Black storytellers will pitch artificial intelligence, virtual reality and projection-mapping projects. Creative technologists from Brazil, Canada, South Africa, and the United States will compete for $75K in funding on Wednesday, April 27th, at the2022 PitchBLACK Forum: Immersive

March 28, 2022

PRX’s impact –– and an invitation to collaborate in the year ahead

Read PRX’s annual report and see the impact we’ve had over the past year. We strive to create value through our collaborations, technology, journalism, and stories. Let’s continue to explore what we can do and make possible together.

March 21, 2022

Additional PBS stations join expanding Reel South collaboration

As Reel South heads into its seventh season, a growing number of Southern pubcasters have joined to produce the documentary series, bringing the total now to eight public broadcasting organizations. 

March 7, 2022

WANTED: New Talent with Strong Cultural and Family Food Traditions to Host Digital Series at CreateTV.com

APT will award prizes including money and production equipment to the top two winners, whose local public television stations will receive a monetary award to help with local promotion. Home and professional chefs encouraged to enter.

February 21, 2022

Diversifying industry leadership with intention and knowledge sharing

Training the next generation of leaders takes intention. All of us in positions of leadership and influence must ensure the industry will be led by individuals who are open to change and embrace inclusion.

January 10, 2022

Sylvia Strobel’s vision and goals for the future of Twin Cities Public TV

Twin Cities Public Television (TPT) has launched a four-year strategic plan that focuses on six goals.

November 1, 2021

Building diverse teams is foundational to serving audiences better

October 25, 2021

Public Radio audience wants more climate coverage

September 27, 2021

Digital transformation drives fundraising growth for Colorado’s PBS12

September 20, 2021

Combined Pledge Drive Management – Making Life Easier for You

September 13, 2021

Request for Proposals: Twin Cities PBS Announces Station Grant Program for ‘The Race to Solve Suicide’ National Impact Initiative

June 21, 2021

Start a classical music student showcase program with this resource from APM

May 10, 2021

‘Soulsations’ Offers Diverse Programming, Free of Charge

April 12, 2021

Addressing member services challenges

April 5, 2021

Station-Backed Series Reel South Launches into Sixth Season

March 8, 2021

Pitch Your Kids Podcast Idea to PRX & PBS KIDS and Get $10K, Training, & More

Feb. 22, 2021

An Ocean of Stories from the Pacific Islands and Beyond

Oct. 20, 2020

Public Media Women in Leadership’s (PMWL) Mentoring & Engagement Program Launches Fourth Cohort—Mentors Wanted!

Sep. 13, 2020

Vehicle donations a bright spot amid downward trend in station revenue

Aug. 19, 2020

Inspiration When We Need It Most: Articulate with Jim Cotter

Sep. 23, 2019

A celebration of patriotism and courage

Feb. 11, 2019

Diversifying audience should be mission-critical for newsrooms. Here’s how you can work toward that goal.

Jan. 11, 2019

The best public-powered public media journalism of 2018

Dec. 10, 2018

Purpose-led Education

Nov. 15, 2018

Audience engagement for successful fund drives

Oct. 15, 2018

Four techniques to public-power your elections coverage

Sept. 13, 2018

Engagement pros share tips on prioritizing their work

Sept. 6, 2018

A celebration of patriotism and courage

Feb. 20, 2018

On Smart Stories and the Future of Automated Intelligent Storytelling

Dec. 19, 2017

Take my job — please!