Sponsored Content Archive

Through sponsored content, Current’s advertising partners share insights into the products, services and opportunities they offer to the public media community. Learn more by contacting Kathy@Current.org

November 27, 2023
Public media must move faster and collaboratively

Think News, Improve Access, Be Everywhere. Public media must build initiatives that enable us to reach new audiences, and stations must work collectively to achieve scale in doing so.

September 11, 2023
Tame your data. Uncover new trends and boost your fundraising strategy

There’s no shortage of data in public media. Sometimes it feels like we’re drowning in it, overlooking important metrics and trends in the flood of numbers. “Data overwhelm” is real, but you don’t have to go it alone.

July 24, 2023
Grant Funded Opportunity: Strengthen your organization and increase your impact

Through Impact for All, a grant-funded initiative from Public Media Company, smaller stations can get the insight and guidance they need to increase their sustainability and local impact.

June 12, 2023

Grant Funded Opportunity: Strengthen your organization and increase your impact

Through Impact for All, a grant-funded initiative from Public Media Company, smaller stations can get the insight and guidance they need to increase their sustainability and local impact.

June 5, 2023

How National Public Media Giving Days made a difference in 2023

By our estimate, on May 1st and 2nd, over one hundred public media stations across the nation participated in Public Media Giving Days (PMGD). Our preliminary data shows the event was a success, with impressive results in terms of revenue, donor engagement, and average gift amount.

May 22, 2023

Increase relevance to attract younger, BIPOC and lower-income viewers 

Can public media attract a diverse, younger, and lower-income earning audience by increasing its relevance? One groundbreaking new series is proving it is the unicorn and measuring the results. 

May 8, 2023

Enriching America’s cultural landscape with Native Hawaiian and Pacific Islander voices through the tradition of storytelling

Pacific Islanders in Communications presents an exciting new line-up for the twelfth season of Pacific Heartbeat in August.

April 24, 2023

Public radio listeners want more climate coverage

Climate One fills programming gap by connecting local impact to national and global conversation.

March 20, 2023

Black Public Media to host Yoruba Richen Film Retrospective during PitchBLACK

Select films by the 2023 Trailblazer Award recipient will stream free for two weeks during BPM’s PitchBLACK season.

February 27, 2023

Stations see fundraising opportunities despite uncertain environment

Audience use of public media continues to evolve. Individual giving is down. It’s harder to find new donors. It’s simply not an easy time to fundraise. Bucking the trends: donations of vehicles and, now, real estate.

February 6, 2023

Big ROI for Digital Reach 360 Clients

Cutting-edge strategy, expert management, and technological know-how leads to fundraising success.

January 3, 2023

Attending the APTS Public Media Summit will benefit your station now and for years to come

The theme of the 2023 APTS Summit is Inventing The Future, and we’ll be exploring the technological, programmatic and service innovations that we in public media are making – and still need to make – to ensure our success in the exciting and challenging years to come.

December 19, 2022

Ideastream Public Media Board of Trustees thankful to management and staff for exceptional performance

While it is unusual for the Board of Trustees of a public media organization to so publicly thank its management and staff, the Ideastream Public Media team is too extraordinary not to celebrate widely. 

November 14, 2022

Don’t invest in DEI programs that don’t work

The programs most stations use don’t increase equity or inclusion. There are effective initiatives, though, backed by science and experience. We can help you move the DEIB needle.

November 7, 2022

It’s no longer ‘digital first’; it’s ‘digital or die’

Public media stations must look to other channels to encourage the consumption of great content on traditional and digital platforms. The challenges: First, find and engage new audiences. Second, promote content where audiences spend time; via online advertising on Google and the major social media platforms. Simple, right?

September 26, 2022

Why top NPR shows are using VoxPop to engage audiences

VoxPop pioneered speech-text engagement platforms with shows such as WAMU’s 1A. “It makes call selection a doddle,” says 1A founder and executive producer, Rupert Allman. “The app is popular, fun to use and has quickly established itself as a key tool in driving deep audience engagement.


May 16, 2022

Building revenue through real estate donations

Pilot program with Michigan Radio shows early signs of success.

April 15, 2022

Black Public Media announces lineup for its global, immersive pitch competition with $75K in prizes

International field of Black storytellers will pitch artificial intelligence, virtual reality and projection-mapping projects. Creative technologists from Brazil, Canada, South Africa, and the United States will compete for $75K in funding on Wednesday, April 27th, at the2022 PitchBLACK Forum: Immersive

March 28, 2022

PRX’s impact –– and an invitation to collaborate in the year ahead

Read PRX’s annual report and see the impact we’ve had over the past year. We strive to create value through our collaborations, technology, journalism, and stories. Let’s continue to explore what we can do and make possible together.

March 21, 2022

Additional PBS stations join expanding Reel South collaboration

As Reel South heads into its seventh season, a growing number of Southern pubcasters have joined to produce the documentary series, bringing the total now to eight public broadcasting organizations. 

March 7, 2022

WANTED: New Talent with Strong Cultural and Family Food Traditions to Host Digital Series at CreateTV.com

APT will award prizes including money and production equipment to the top two winners, whose local public television stations will receive a monetary award to help with local promotion. Home and professional chefs encouraged to enter.

February 21, 2022

Diversifying industry leadership with intention and knowledge sharing

Training the next generation of leaders takes intention. All of us in positions of leadership and influence must ensure the industry will be led by individuals who are open to change and embrace inclusion.

January 10, 2022

Sylvia Strobel’s vision and goals for the future of Twin Cities Public TV

Twin Cities Public Television (TPT) has launched a four-year strategic plan that focuses on six goals.

November 1, 2021

Building diverse teams is foundational to serving audiences better

October 25, 2021

Public Radio audience wants more climate coverage

September 27, 2021

Digital transformation drives fundraising growth for Colorado’s PBS12

September 20, 2021

Combined Pledge Drive Management – Making Life Easier for You

September 13, 2021

Request for Proposals: Twin Cities PBS Announces Station Grant Program for ‘The Race to Solve Suicide’ National Impact Initiative

June 21, 2021

Start a classical music student showcase program with this resource from APM

May 10, 2021

‘Soulsations’ Offers Diverse Programming, Free of Charge

April 12, 2021

Addressing member services challenges

April 5, 2021

Station-Backed Series Reel South Launches into Sixth Season

March 8, 2021

Pitch Your Kids Podcast Idea to PRX & PBS KIDS and Get $10K, Training, & More

Feb. 22, 2021

An Ocean of Stories from the Pacific Islands and Beyond

Oct. 20, 2020

Public Media Women in Leadership’s (PMWL) Mentoring & Engagement Program Launches Fourth Cohort—Mentors Wanted!

Sep. 13, 2020

Vehicle donations a bright spot amid downward trend in station revenue

Aug. 19, 2020

Inspiration When We Need It Most: Articulate with Jim Cotter

Sep. 23, 2019

A celebration of patriotism and courage

Feb. 11, 2019

Diversifying audience should be mission-critical for newsrooms. Here’s how you can work toward that goal.

Jan. 11, 2019

The best public-powered public media journalism of 2018

Dec. 10, 2018

Purpose-led Education

Nov. 15, 2018

Audience engagement for successful fund drives

Oct. 15, 2018

Four techniques to public-power your elections coverage

Sept. 13, 2018

Engagement pros share tips on prioritizing their work

Sept. 6, 2018

A celebration of patriotism and courage

Feb. 20, 2018

On Smart Stories and the Future of Automated Intelligent Storytelling

Dec. 19, 2017

Take my job — please!