What does “digital membership” mean, and how does it differ from how public radio has traditionally thought about membership?
Development
In latest CDP analysis, radio stations continue to see fundraising declines
|
Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.
Development
As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue
|
Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.
Development
What a CDP analysis reveals about public media’s membership revenue, now and in the future
|
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.
Development
Rollout of NPR Network donations tests more than the public radio giving experience
|
As NPR and stations team up to build membership through digital channels, a growing sense of urgency about fundraising confronts concerns about trust and transparency.
Development
‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station donors
|
For now, the bundle is available only to new members of 34 stations.
Development
NPR to launch donation option for the NPR Network
|
The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.
Development
These ‘4 Rs’ are essential to success in underwriting sales
|
Many marketers know the “4 Ps,” but these strategies for meeting your clients’ needs are just as important.
Development
Upgrades to PBS Passport seen as only one part of the solution to public TV’s fundraising challenges
|
With improvements coming to PBS’ members-only streaming service, development strategists at the Public Media Development and Marketing Conference advised stations to invest more in digital fundraising.
Development
WITF backs CDP as strategic investor alongside GBH
|
The Pennsylvania station wanted to “secure the foundation” of CDP’s technology buildout, according to a spokesperson.