Glass hopes the low threshold for giving could get more listeners to become donors.
Development
NPR turns listener’s ‘NPR Blues’ into station promo material
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An NPR fan’s Tiny Desk Contest submission is available for use in station fundraisers this fall.
Development
CPB aids Greater Public initiative to help stations step up major-gift game
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Greater Public’s Major Giving Academy will launch this fall with 20 participants.
Development
Study for PBS calls on stations to embrace collaborations in managing Passport
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PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
Development
Greater Public unveils pilot program to improve major-gift fundraising
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The two-year project will develop, test and share best practices for cultivating high-wealth donors.
Development
WYSO gets boost from donor Dave Chappelle — a rare live show
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The comedian is helping out his hometown station during its first months of independence from Antioch College.
Programs/Content
Blue Ridge PBS draws on archives to program 24-hour streaming service
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Inspiration for the ad-supported channel came from local companies that were looking for digital marketing opportunities.
Development
With more freedom on podcasts, pubmedia producers seek middle ground on commercial tone
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To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
Development
Salesforce.org acquires creator of NGO Connect fundraising software
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Contributor Development Partnership, a seed investor in roundCorner, received a payout, though financial terms were not disclosed.
Development
Two promising pledge shows claim APT PitchFest prizes
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The winners are a show aimed at 50-plus viewers and a program about self-improvement.