With improvements coming to PBS’ members-only streaming service, development strategists at the Public Media Development and Marketing Conference advised stations to invest more in digital fundraising.
Development
Minnesota Public Radio receives $56M gift for classical music
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The donation is the largest in the organization’s 55-year history.
Development
Public TV fundraisers weigh future of on-air pledge as shift to streaming accelerates
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After a difficult March drive, stations look for ways to head off a “glide path downward.”
Development
The power of partnerships, promotion and pledge to drive revenue
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The way we make connections that lead to support is just as important as the way we connect through great content.
Development
GBH establishes Kids Catalyst Fund supporting educational media for children
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The fund, which will seek donations in perpetuity, will also back community-based initiatives and research aimed at providing equitable and inclusive access to curriculum-based content.
Development
Urban Alternative station prepares to release audio NFTs in collaboration with emerging artists
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Rocky Mountain Public Media’s The Drop is experimenting with direct licensing for independent musicians by creating an NFT playlist.
Development
Stations look to cryptocurrency as new option for donors
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By accepting the gifts, stations have the potential to draw younger donors who give more generously.
Development
Get tips on how to boost online revenue from our webinar on digital fundraising
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As part of our “Focus on Membership” series, three experts discuss the nuts and bolts and bigger picture of effective digital fundraising.
Development
Get tips on seeking journalism grants from our Local that Works webinar
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Our “Pathways to Philanthropy” webinar included essential elements of a successful pitch and mistakes to avoid.
Development
These stations are adopting new strategies to attract more diverse donors
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“We spend a lot of time thinking in the clouds and being a little more highbrow and not coming out of those offices and coming down to the people,” said Nikki Swarn, GM and PD at The Drop. “So many public media stations don’t make that entry point as simplistic as it could be.”