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Development

  • Related Topics:
  • Fundraising
  • NPR
  • Pledge drives
  • Passport
  • Underwriting

Advice for public radio stations: why we can’t keep treating digital members like radio listeners

By Kristen Muller, CCO (Southern California Public Radio) | May 19, 2023

What does “digital membership” mean, and how does it differ from how public radio has traditionally thought about membership?

April CDP Index: Station focus on Passport acquisition is paying off

Donor conversion grows with addition of NPR Network option on NPR.org

Membership revenues dip in latest CDP analysis

Public media campaign aims to help stations reverse new donor slump

Development

In latest CDP analysis, radio stations continue to see fundraising declines

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | March 17, 2023

Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.

Development

As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue

By Julian Wyllie, Reporter | February 20, 2023

Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.

Development

What a CDP analysis reveals about public media’s membership revenue, now and in the future

By Michal Heiplik, President and Co-Founder (Contributor Development Partnership) | February 16, 2023

An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.

Development

Rollout of NPR Network donations tests more than the public radio giving experience

By Liz Reid, Freelance Contributor | December 21, 2022

As NPR and stations team up to build membership through digital channels, a growing sense of urgency about fundraising confronts concerns about trust and transparency. 

Development

‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station donors

By Tyler Falk, Reporter | November 4, 2022

For now, the bundle is available only to new members of 34 stations.

Development

NPR to launch donation option for the NPR Network

By Tyler Falk, Reporter | October 31, 2022

The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.

Development

These ‘4 Rs’ are essential to success in underwriting sales

By Jay Ahuja, Underwriting Sales Representative (WDAV) | October 14, 2022

Many marketers know the “4 Ps,” but these strategies for meeting your clients’ needs are just as important.

Development

Upgrades to PBS Passport seen as only one part of the solution to public TV’s fundraising challenges

By Julian Wyllie, Reporter | July 27, 2022

With improvements coming to PBS’ members-only streaming service, development strategists at the Public Media Development and Marketing Conference advised stations to invest more in digital fundraising.

Development

WITF backs CDP as strategic investor alongside GBH

By Julian Wyllie, Reporter | July 19, 2022

The Pennsylvania station wanted to “secure the foundation” of CDP’s technology buildout, according to a spokesperson.

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