With the growth in sustainer giving since the end of the recession, both radio and television may find themselves in a position to ride out the pandemic with some stability.
Development
How stations are changing up fundraising strategies during the pandemic
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In the latest webinar in our series, two public media leaders discussed how their stations are building resilient revenue streams.
Development
Oklahoma network receives $1 million gift from billionaire’s foundation
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The Richison Family Foundation provided the donation with “no strings attached” on how the funds are to be spent.
Development
Stations expand pandemic coverage with boost from Facebook grants
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Facebook has spent nearly $2 million over the last two months to fund public media.
Development
Membership fundraising held its own in first weeks of coronavirus lockdown
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CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
Development
Why premiums can be too much of a good thing — especially now
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There’s a window of opportunity to bank as much revenue as possible. Eliminating your use of premiums in digital giving is a clear path in that direction.
Development
WBUR pares pledge drive to one day, surpasses $1 million goal
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WBUR cut its planned eight-day drive to 13 hours “when we saw what was unfolding” with the coronavirus pandemic.
Development
5 tips for managing a sales team remotely
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A manager’s role is more important than ever as sales teams move into the uncharted world of working from home for an unknown length of time.
Development
In times of crisis, public media sponsorships provide unique value in brand marketing
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When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.
Development
Stations brace for downturns in underwriting income, seek new clients
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Experts say stations should get creative and find new partners during the coronavirus outbreak.