To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
Development
Salesforce.org acquires creator of NGO Connect fundraising software
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Contributor Development Partnership, a seed investor in roundCorner, received a payout, though financial terms were not disclosed.
Development
Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
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Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.
Development
Collaborative process leads to new underwriting rules for PBS
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The previous PBS Funding Standards and Practices document ran 22 pages; the update is just under 13.
WOSU Public Media receives $5 million gift
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Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
Development
Ohio station gives listeners a way to escape pledge drive
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Pledge-free web streams have declined in popularity in recent years, but some stations still offer the option to sustainers.
Development
Stations, networks see potential for planned giving
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More public media fundraisers are working to build planned giving programs, inspired by recent large bequests to stations and the untapped potential of another giving channel.
Development
Longevity of research about public radio donors is an asset, not a liability
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Fundraising consultants address an argument that public radio’s studies of giving habits need an update.
Development
Competing interests seen as likely dealbreaker for national fund drive
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Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?
Development
To succeed in fundraising, public radio needs new research about its audiences
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A lot about media has changed since the ’90s. Unfortunately, our core ideas about why listeners give to public radio haven’t.