“If new donors continue declining overall, that means retention of those donors is going to be more important than ever.”
Development
How WETA focuses on improving retention to boost value of Passport donations
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The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.
Development
Why independent documentary filmmakers want new and improved funding models
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Filmmakers who search high and low for production money say public media must find ways to increase support for their work.
Development
Study finds public TV outpacing radio in donor growth
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Public TV saw “incredible growth” in sustainers, according to the donorCentrics Benchmarking Project. Meanwhile, public radio may face a “downward slope” in revenue.
Development
Stations fundraise for the future while helping donors create wills
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A partnership with a company offering an online tool for composing wills has generated 537 bequests to 10 stations since August.
Development
Answering Passport’s age-old question
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We’re not sure why, but the average age of Passport donors is changing.
Development
How the pandemic prepared public media to build an audience-centered culture
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By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.
Development
Latest round of NEA grants includes dozens in pubmedia
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The agency announced $88 million in grants this week.
Development
Stations report higher gifts as door-to-door canvassing resumes
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With pandemic restrictions easing, stations that have relaunched canvassing have seen a 10% increase in average new sustainer gifts.
Development
OPB receives $2 million boost to capital campaign
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CEO Steve Bass reflects on a year of fundraising during the pandemic, public media in Oregon and more.