Conference attendees bid farewell to outgoing Greater Public CEO Doug Eichten.
Development
Development leaders say capital campaigns require commitment from executives, community
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“You immediately become hyper-aware of how good, or not good, your relationships with people are.”
Development
Stations improve digital fundraising but still face challenges
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Public broadcasters must adopt a “culture of testing” and tackle mobile.
Development
North Country Public Radio launches fundraiser for investigative reporting
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The station hopes to raise $50,000 in listener support for its “Daylight Reporting Fund.”
Development
PBS test of social media fundraising raises little but teaches lessons
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The pilot explored whether a social fundraising platform could enhance pledge by providing a new stream for “microtransactions.”
Development
Stations shape fundraising pleas amid funding threat, potential auction windfalls
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Public television’s spring fundraising rolled out in a heated high-stakes environment for clearly communicating a case for support.
Development
First Look Media and Democracy Fund to provide $12M for investigative journalism
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Grantees include the Center for Investigative Reporting, the Center for Public Integrity and ProPublica.
Development
What’s a major gift in public media? Depends on who you ask
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At most stations, individuals who contribute at least $1,000 cumulatively over a year are considered major donors. But outside of public media, major gifts involve much larger donations.
Development
Small, midsize stations make progress with major-donor fundraising
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Small and midsize stations must be especially creative in developing ways to engage and grow their pools of major donors.
Development
Farewell, tote bags: PBS Passport draws younger donors as membership reward
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More than a year after its debut, PBS and stations are reaping rewards of the on-demand offering and planning for its future.