The winners are a show aimed at 50-plus viewers and a program about self-improvement.
Development
Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
|
Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.
Development
Collaborative process leads to new underwriting rules for PBS
|
The previous PBS Funding Standards and Practices document ran 22 pages; the update is just under 13.
WOSU Public Media receives $5 million gift
|
Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
Development
Ohio station gives listeners a way to escape pledge drive
|
Pledge-free web streams have declined in popularity in recent years, but some stations still offer the option to sustainers.
Development
Stations, networks see potential for planned giving
|
More public media fundraisers are working to build planned giving programs, inspired by recent large bequests to stations and the untapped potential of another giving channel.
Development
Longevity of research about public radio donors is an asset, not a liability
|
Fundraising consultants address an argument that public radio’s studies of giving habits need an update.
Development
To succeed in fundraising, public radio needs new research about its audiences
|
A lot about media has changed since the ’90s. Unfortunately, our core ideas about why listeners give to public radio haven’t.
Development
How classical music stations can grow donations by tapping ‘tribes’ within audiences
|
Under the “Community of Communities” model, stations can team up with local nonprofits to leverage donations and cross-promotion.
Development
With new MPB offering, donors can support pubmedia through credit, debit purchases
|
Mississippi Public Broadcasting is the first public media organization to work with Softgiving, a financial technology company that lets donors round up payments and give the change to nonprofits.