Members ages 58 and younger want access to more on-demand programming, and they’re willing to pay more for it.
Development
Greater Public unveils pilot program to improve major-gift fundraising
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The two-year project will develop, test and share best practices for cultivating high-wealth donors.
Development
Salesforce.org acquires creator of NGO Connect fundraising software
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Contributor Development Partnership, a seed investor in roundCorner, received a payout, though financial terms were not disclosed.
Development
Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
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Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.
Development
Collaborative process leads to new underwriting rules for PBS
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The previous PBS Funding Standards and Practices document ran 22 pages; the update is just under 13.
WOSU Public Media receives $5 million gift
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Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
Development
Ohio station gives listeners a way to escape pledge drive
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Pledge-free web streams have declined in popularity in recent years, but some stations still offer the option to sustainers.
Development
NPR Board approves two experiments with fundraising on digital platforms
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An initiative to benefit stations would solicit donations on NPR’s digital platforms during a campaign at the end of this year.
Development
Stations, networks see potential for planned giving
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More public media fundraisers are working to build planned giving programs, inspired by recent large bequests to stations and the untapped potential of another giving channel.
Development
NPR, KUOW explore potential of fundraising through Alexa
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NPR has yet to promote the feature as it determines how to direct gifts to donors’ preferred stations.