iWinQ’s developers hope to make inroads among listeners who don’t donate — a large share of public radio’s audience.
Development
WNET finds benefits in curtailing campaign-style pledge drives
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The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.
Development
Development leaders say capital campaigns require commitment from executives, community
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“You immediately become hyper-aware of how good, or not good, your relationships with people are.”
Development
Stations improve digital fundraising but still face challenges
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Public broadcasters must adopt a “culture of testing” and tackle mobile.
Development
Greater Public relaunches tool to help stations with online fundraising
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Greater Public is updating its Online Revenue Detector with questions about mobile fundraising.
Development
North Country Public Radio launches fundraiser for investigative reporting
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The station hopes to raise $50,000 in listener support for its “Daylight Reporting Fund.”
Development
ACLU fundraiser looks to public media for guidance
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Organizers sought input from public media consultants on best methods for encouraging mobile giving and fundraising on television.
Development
WGBH finds authenticity, strong visuals boost response to Facebook Live fundraising
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WGBH tested the platform in June and December 2016 by bringing viewers behind the scenes with live pledge segments of up to 30 minutes.
Development
PBS test of social media fundraising raises little but teaches lessons
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The pilot explored whether a social fundraising platform could enhance pledge by providing a new stream for “microtransactions.”
Development
Stations shape fundraising pleas amid funding threat, potential auction windfalls
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Public television’s spring fundraising rolled out in a heated high-stakes environment for clearly communicating a case for support.