Tech
Innovation at SXSW: What public media should know
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As a mirror on tech and society, the “spring break for nerds” offers takeaways relevant to the future of public media.
Current (https://current.org/tag/generative-ai/)
Learn more about how public media stations and organizations are using generative AI in their work.
As a mirror on tech and society, the “spring break for nerds” offers takeaways relevant to the future of public media.
Felix Simon argues that, for now, we’re witnessing more of a retooling of the news through AI rather than a fundamental change in the needs and goals of news organizations.
“We will succeed only if our audiences have strong awareness of our brands across platforms and if our funding models are not heavily tied to online underwriting.”
“Our approach to integrating AI into journalism must be inclusive. It’s crucial to engage with our communities, inviting their input and ensuring AI-generated content is human-guided so that the content resonates and serves audiences effectively.”
New tools like DALL-E and Midjourney have their pros and cons. Our guide breaks them down for you and shows how each generator interpreted sample prompts.
The webinar “Innovate With Current: A Live Users’ Guide to Generative AI Tools” dove into the heart of how people in public media are experimenting with AI technology.
Whether you’re a seasoned generative AI user, gAI-curious or simply someone who wants to peek into tools that may influence tomorrow’s public media, this guide is your permission to embrace the future.
“Our jobs will become less focused on analyzing data to reveal the stories reporters think are important and more about structuring datasets so that anyone can use the latest AI tools to find answers to their own questions.”
“We’re at a point with technology where if there’s something you want to make or do, all you have to do now is ask.”
As ChatGPT turns one year old, we should be exploring how to use generative AI to enhance storytelling, engage communities and streamline operations.
Ethical engagement with artificial intelligence may assist public media in the future.