Deb Ashmore, Author at Current

Current (https://current.org/author/deb-ashmore/)

Development

Look at giving trends before the pandemic to guide your fundraising strategies

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | July 16, 2020

With the growth in sustainer giving since the end of the recession, both radio and television may find themselves in a position to ride out the pandemic with some stability.

Development

Growth in sustainers helped stations hold on to more donors in FY2018

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 28, 2019

But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.

Development

Annual fundraising study finds significant gains for both radio, TV stations

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 26, 2018

The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.