Development
The time to prioritize digital revenue and engagement is now
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A 2020 study of stations’ online donation practices revealed that public media is woefully behind other nonprofits.
Development
How WETA focuses on improving retention to boost value of Passport donations
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The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.
Development
TPT creates endowment for STEM programs with $9M bequest
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The William D. Wells Fund, established with a legacy gift from a donor who supported the station anonymously for decades, will generate funds for the station’s STEM and education initiatives.
Development
How original research is helping NPM draw sponsors to public radio
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NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.
Development
WBUR closes first capital campaign with $35M
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The majority of the funding is supporting the station’s live-events venue.
Development
Why independent documentary filmmakers want new and improved funding models
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Filmmakers who search high and low for production money say public media must find ways to increase support for their work.
Development
Study finds public TV outpacing radio in donor growth
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Public TV saw “incredible growth” in sustainers, according to the donorCentrics Benchmarking Project. Meanwhile, public radio may face a “downward slope” in revenue.
Development
Stations fundraise for the future while helping donors create wills
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A partnership with a company offering an online tool for composing wills has generated 537 bequests to 10 stations since August.
Development
Answering Passport’s age-old question
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We’re not sure why, but the average age of Passport donors is changing.