Development
Study for PBS calls on stations to embrace collaborations in managing Passport
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PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
Development
Growth in sustainers helped stations hold on to more donors in FY2018
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But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
Development
‘Death, Sex & Money’ rewards new donors with opportunity to break a sweat
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“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do something really fun as a ‘Death, Sex & Money’ community.”
Development
Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
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Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.
WOSU Public Media receives $5 million gift
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Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
Development
Annual fundraising study finds significant gains for both radio, TV stations
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The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Development
Competing interests seen as likely dealbreaker for national fund drive
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Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?
System/Policy
WGBH COO Godley to shift duties to focus on business services
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A plan to expand the Contributor Development Partnership calls for enhanced analysis of public media donor behaviors.
Obituaries
Carl Bloom, pioneering donor-marketing strategist, dies at 79
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Bloom adapted magazine publishers’ practices of list-buying and direct-mail testing to public broadcasting membership programs.