Development
‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors
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Stations are taking advantage of the free album to build connections with their communities.
Development
Public radio stations weigh whether to fundraise during coronavirus pandemic
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Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
Development
New pledge drive spots from Ira Glass pitch listeners on $1-a-month memberships
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Glass hopes the low threshold for giving could get more listeners to become donors.
Development
Study for PBS calls on stations to embrace collaborations in managing Passport
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PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
Development
Growth in sustainers helped stations hold on to more donors in FY2018
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But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
Development
‘Death, Sex & Money’ rewards new donors with opportunity to break a sweat
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“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do something really fun as a ‘Death, Sex & Money’ community.”
Development
Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
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Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.
WOSU Public Media receives $5 million gift
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Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
Development
Annual fundraising study finds significant gains for both radio, TV stations
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The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.