Development
Public media campaign aims to help stations reverse new donor slump
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The May event will encourage supporters to share their love for public media.
Current (https://current.org/tag/fundraising/)
The May event will encourage supporters to share their love for public media.
Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.
The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.
The station raised more than $26,000 to help equip its headquarters with bird-safety features.
The way we make connections that lead to support is just as important as the way we connect through great content.
The majority of the funding is supporting the station’s live-events venue.
Stations are taking advantage of the free album to build connections with their communities.
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.