Development
Public media campaign aims to help stations reverse new donor slump
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The May event will encourage supporters to share their love for public media.
Development
In latest CDP analysis, radio stations continue to see fundraising declines
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Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.
Development
What a CDP analysis reveals about public media’s membership revenue, now and in the future
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An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.
Development
NPR to launch donation option for the NPR Network
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The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.
Development
St. Louis Public Radio fundraiser takes flight for bird safety
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The station raised more than $26,000 to help equip its headquarters with bird-safety features.
Development
The power of partnerships, promotion and pledge to drive revenue
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The way we make connections that lead to support is just as important as the way we connect through great content.
Development
WBUR closes first capital campaign with $35M
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The majority of the funding is supporting the station’s live-events venue.
Development
‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors
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Stations are taking advantage of the free album to build connections with their communities.
Development
Public radio stations weigh whether to fundraise during coronavirus pandemic
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Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.