Development
St. Louis Public Radio fundraiser takes flight for bird safety
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The station raised more than $26,000 to help equip its headquarters with bird-safety features.
Current (https://current.org/tag/fundraising/)
The station raised more than $26,000 to help equip its headquarters with bird-safety features.
The way we make connections that lead to support is just as important as the way we connect through great content.
The majority of the funding is supporting the station’s live-events venue.
Stations are taking advantage of the free album to build connections with their communities.
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
Glass hopes the low threshold for giving could get more listeners to become donors.
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do something really fun as a ‘Death, Sex & Money’ community.”