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Current (https://current.org/tag/fundraising/)

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Fundraising

Development

NPR to launch donation option for the NPR Network

By Tyler Falk, Reporter | October 31, 2022

The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.

Development

St. Louis Public Radio fundraiser takes flight for bird safety

By Tyler Falk, Reporter | May 20, 2022

The station raised more than $26,000 to help equip its headquarters with bird-safety features.

Development

The power of partnerships, promotion and pledge to drive revenue

By Lori Zoss Kraska, Founder/Chief Principal (Growth Owl LLC) and Barry Nelson, Consultant (Nelson & Associates Fundraising) | March 24, 2022

The way we make connections that lead to support is just as important as the way we connect through great content.

Development

WBUR closes first capital campaign with $35M

By Tyler Falk, Reporter | August 13, 2021

The majority of the funding is supporting the station’s live-events venue.

Development

‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors

By Tyler Falk, Reporter | June 25, 2020

Stations are taking advantage of the free album to build connections with their communities.

Development

Public radio stations weigh whether to fundraise during coronavirus pandemic

By Tyler Falk, Reporter | March 13, 2020

Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.

hands holding a wallet and dollar bill
Development

New pledge drive spots from Ira Glass pitch listeners on $1-a-month memberships

By Braeden Waddell, Editorial Intern | September 18, 2019

Glass hopes the low threshold for giving could get more listeners to become donors.

Development

Study for PBS calls on stations to embrace collaborations in managing Passport

By Dru Sefton, Senior Editor | July 3, 2019

PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.

Development

Growth in sustainers helped stations hold on to more donors in FY2018

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 28, 2019

But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.

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