Development
NPR to launch donation option for the NPR Network
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The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.
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The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.
The station raised more than $26,000 to help equip its headquarters with bird-safety features.
The way we make connections that lead to support is just as important as the way we connect through great content.
The majority of the funding is supporting the station’s live-events venue.
Stations are taking advantage of the free album to build connections with their communities.
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
Glass hopes the low threshold for giving could get more listeners to become donors.
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.