Development
NPR to launch donation option for the NPR Network
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The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.
Development
St. Louis Public Radio fundraiser takes flight for bird safety
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The station raised more than $26,000 to help equip its headquarters with bird-safety features.
Development
The power of partnerships, promotion and pledge to drive revenue
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The way we make connections that lead to support is just as important as the way we connect through great content.
Development
WBUR closes first capital campaign with $35M
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The majority of the funding is supporting the station’s live-events venue.
Development
‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors
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Stations are taking advantage of the free album to build connections with their communities.
Development
Public radio stations weigh whether to fundraise during coronavirus pandemic
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Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
Development
New pledge drive spots from Ira Glass pitch listeners on $1-a-month memberships
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Glass hopes the low threshold for giving could get more listeners to become donors.
Development
Study for PBS calls on stations to embrace collaborations in managing Passport
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PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
Development
Growth in sustainers helped stations hold on to more donors in FY2018
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But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.