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Fundraising

Development

‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors

By Tyler Falk, Reporter | June 25, 2020

Stations are taking advantage of the free album to build connections with their communities.

Development

Public radio stations weigh whether to fundraise during coronavirus pandemic

By Tyler Falk, Reporter | March 13, 2020

Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.

hands holding a wallet and dollar bill
Development

New pledge drive spots from Ira Glass pitch listeners on $1-a-month memberships

By Braeden Waddell, Editorial Intern | September 18, 2019

Glass hopes the low threshold for giving could get more listeners to become donors.

Development

Study for PBS calls on stations to embrace collaborations in managing Passport

By Dru Sefton, Senior Editor | July 3, 2019

PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.

Development

Growth in sustainers helped stations hold on to more donors in FY2018

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 28, 2019

But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.

Development

‘Death, Sex & Money’ rewards new donors with opportunity to break a sweat

By Liz Shoemaker, Freelance Contributor | June 21, 2019

“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do something really fun as a ‘Death, Sex & Money’ community.”

Development

Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts

By April Simpson, Former Associate Editor | November 6, 2018

Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.

WOSU Public Media receives $5 million gift

By April Simpson, Former Associate Editor | September 14, 2018

Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.

Development

Annual fundraising study finds significant gains for both radio, TV stations

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 26, 2018

The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.

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