Development
‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors
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Stations are taking advantage of the free album to build connections with their communities.
Current (https://current.org/tag/fundraising/)
Stations are taking advantage of the free album to build connections with their communities.
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
Glass hopes the low threshold for giving could get more listeners to become donors.
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do something really fun as a ‘Death, Sex & Money’ community.”
Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.
Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.