Current (https://current.org/tag/fundraising/)
Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.
Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?
A plan to expand the Contributor Development Partnership calls for enhanced analysis of public media donor behaviors.
Bloom adapted magazine publishers’ practices of list-buying and direct-mail testing to public broadcasting membership programs.
The station hopes to raise $50,000 in listener support for its “Daylight Reporting Fund.”
At most stations, individuals who contribute at least $1,000 cumulatively over a year are considered major donors. But outside of public media, major gifts involve much larger donations.
A long-pending proposal would allow noncommercial stations to devote up to 1 percent of their annual air time to raising funds for other nonprofits.