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Current (https://current.org/tag/major-giving/)

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Major giving

Development

Houston Public Media to receive its largest-ever gift

By Tyler Falk, Reporter | October 1, 2020

The planned gift was made as part of a larger university fundraising campaign.

Development

After efforts that fell short, NPR and stations plan new collaboration to land big gifts

By Tyler Falk, Reporter | March 27, 2020

NPR and 15 stations are developing a fundraising pilot “in a full spirit of co-creation.”

Development

How to recalibrate and press ahead with public media fundraising

By Michal Heiplik, EVP and Co-Founder (Contributor Development Partnership) | March 24, 2020

As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.

Development

CPB aids Greater Public initiative to help stations step up major-gift game

By Tyler Falk, Reporter | July 11, 2019

Greater Public’s Major Giving Academy will launch this fall with 20 participants.

Development

Greater Public unveils pilot program to improve major-gift fundraising

By Paula Hendrickson, Freelance Contributor | May 8, 2019

The two-year project will develop, test and share best practices for cultivating high-wealth donors.

WOSU Public Media receives $5 million gift

By April Simpson, Former Associate Editor | September 14, 2018

Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.

Development

NPR takes another stab at fundraising with stations

By April Simpson, Former Associate Editor | July 6, 2017

After years of attempts that fizzled, NPR is reviving efforts to collaborate with member stations on major-gift fundraising.

Development

What’s a major gift in public media? Depends on who you ask

By April Simpson, Former Associate Editor | March 23, 2017

At most stations, individuals who contribute at least $1,000 cumulatively over a year are considered major donors. But outside of public media, major gifts involve much larger donations.

Development

Small, midsize stations make progress with major-donor fundraising

By April Simpson, Former Associate Editor | March 20, 2017

Small and midsize stations must be especially creative in developing ways to engage and grow their pools of major donors.

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