Development
Houston Public Media to receive its largest-ever gift
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The planned gift was made as part of a larger university fundraising campaign.
Current (https://current.org/tag/major-giving/)
The planned gift was made as part of a larger university fundraising campaign.
NPR and 15 stations are developing a fundraising pilot “in a full spirit of co-creation.”
As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.
Greater Public’s Major Giving Academy will launch this fall with 20 participants.
The two-year project will develop, test and share best practices for cultivating high-wealth donors.
Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
After years of attempts that fizzled, NPR is reviving efforts to collaborate with member stations on major-gift fundraising.
At most stations, individuals who contribute at least $1,000 cumulatively over a year are considered major donors. But outside of public media, major gifts involve much larger donations.
Small and midsize stations must be especially creative in developing ways to engage and grow their pools of major donors.