Development
Greater Public unveils pilot program to improve major-gift fundraising
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The two-year project will develop, test and share best practices for cultivating high-wealth donors.
WOSU Public Media receives $5 million gift
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Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
Development
NPR takes another stab at fundraising with stations
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After years of attempts that fizzled, NPR is reviving efforts to collaborate with member stations on major-gift fundraising.
Development
What’s a major gift in public media? Depends on who you ask
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At most stations, individuals who contribute at least $1,000 cumulatively over a year are considered major donors. But outside of public media, major gifts involve much larger donations.
Development
Small, midsize stations make progress with major-donor fundraising
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Small and midsize stations must be especially creative in developing ways to engage and grow their pools of major donors.
Development
Why stations should look to younger sustainers for bequests, major gifts
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Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.
Development
Push for major gifts advances as NPR, stations work together
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The network’s Jazz Night in America and NPR One app have benefited from the effort.
Development
KCPT, NewsHour receive $4 million in “transformational” donation
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A “transformational gift” from an anonymous donor through KCPT will create a digital news center in Kansas City, Mo., as well as provide support for PBS NewsHour through the PBS Foundation.
Development
Seven rules for station execs to succeed in fundraising
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More than a decade ago, I was appearing on-air during a television pledge drive when a phone bank volunteer said a caller on his line insisted on talking to me. I picked up the phone with some trepidation and — sure enough — a WXXI member complained angrily about getting too much direct mail. He was especially upset because he had received a letter inviting him to join WXXI when he was already a member. I apologized and, to make up for his inconvenience, invited him to lunch and a tour of the station. He accepted, and took a bus to the station (he didn’t drive) to meet with me.