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Christina McPhillips

Development

Survey illuminates generational differences in values motivating donors

By Christina McPhillips, VP of Business Development (Carl Bloom Associates) | May 15, 2019

Members ages 58 and younger want access to more on-demand programming, and they’re willing to pay more for it.

Obituaries

Carl Bloom, pioneering donor-marketing strategist, dies at 79

By Christina McPhillips, VP of Business Development (Carl Bloom Associates) and Cassie Coccaro, Lead Copywriter (Carl Bloom Associates) | October 18, 2017

Bloom adapted magazine publishers’ practices of list-buying and direct-mail testing to public broadcasting membership programs.

Development

Why stations should look to younger sustainers for bequests, major gifts

By Christina McPhillips, VP of Business Development (Carl Bloom Associates) | August 5, 2016

Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.

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