Development
With more freedom on podcasts, pubmedia producers seek middle ground on commercial tone
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To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
System/Policy
PBS Board adopts tiered pricing model for top sponsorships
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The board also heard that PBS’ old non–real-time satellite transponder will be turned off Jan. 2.
Quick Takes
Now hear this: Audible is underwriting ‘Masterpiece’
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Audible, which sells and produces audio books and spoken-word programming, steps into the spot vacated by designer Ralph Lauren.
Programs/Content
PBS Kids underwriting changes provide more space for sponsor messages
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The updated policy will create new opportunities for delivering promotional messages online.
Development
Coming finale of ‘Downton Abbey’ puts public TV’s sales reps on edge
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With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.
Podcasting
As podcast revenues climb, NPR board questions effect on radio sales
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With podcast revenues and downloads climbing, the NPR board discussed underwriting standards and the impact on broadcast underwriting.
Development
Ira Glass: Public radio can capitalize on its popularity without selling out its mission
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In a commentary, the This American Life creator elaborates on his claim that “public radio is ready for capitalism.”
Quick Takes
Baltimore paper questions underwriting practices at WYPR-FM
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A lengthy cover story in Baltimore’s City Paper said the station fails to distinguish between underwriting and editorial content.
NPR
NPR extends contract for new underwriting voice
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Jessica Hansen, NPR’s new voice of its underwriting credits, will continue through, at least, June.