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Current (https://current.org/tag/underwriting/)

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Underwriting

Development

As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue

By Julian Wyllie, Reporter | February 20, 2023

Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.

Development

These ‘4 Rs’ are essential to success in underwriting sales

By Jay Ahuja, Underwriting Sales Representative (WDAV) | October 14, 2022

Many marketers know the “4 Ps,” but these strategies for meeting your clients’ needs are just as important.

Development

Stations are cautiously optimistic that underwriting will rebound next year

By Julian Wyllie, Reporter | March 16, 2021

Downturns were substantial last year, but stations have attracted new clients and are hopeful for the return of top clients.

System/Policy

Climate advocacy group targets Duke Energy underwriting on WUNC

By Grace Vitaglione, Former Editorial Intern | April 29, 2020

NC WARN complained to the FCC about “misleading” sponsorship messages highlighting the utility provider’s commitments to clean energy.

Development

In times of crisis, public media sponsorships provide unique value in brand marketing

By Michael Jortner, Marketing Communications, Corporate Sponsorship (WAMU) | April 1, 2020

When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.

Development

Stations brace for downturns in underwriting income, seek new clients

By Julian Wyllie, Reporter | March 31, 2020

Experts say stations should get creative and find new partners during the coronavirus outbreak.

Development

With more freedom on podcasts, pubmedia producers seek middle ground on commercial tone

By Dru Sefton, Senior Editor | February 13, 2019

To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.

System/Policy

PBS Board adopts tiered pricing model for top sponsorships

By Dru Sefton, Senior Editor | December 11, 2018

The board also heard that PBS’ old non–real-time satellite transponder will be turned off Jan. 2.

Quick Takes

Now hear this: Audible is underwriting ‘Masterpiece’

By Dru Sefton, Senior Editor | November 9, 2015

Audible, which sells and produces audio books and spoken-word programming, steps into the spot vacated by designer Ralph Lauren.

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