Development
These ‘4 Rs’ are essential to success in underwriting sales
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Many marketers know the “4 Ps,” but these strategies for meeting your clients’ needs are just as important.
Development
Stations are cautiously optimistic that underwriting will rebound next year
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Downturns were substantial last year, but stations have attracted new clients and are hopeful for the return of top clients.
System/Policy
Climate advocacy group targets Duke Energy underwriting on WUNC
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NC WARN complained to the FCC about “misleading” sponsorship messages highlighting the utility provider’s commitments to clean energy.
Development
In times of crisis, public media sponsorships provide unique value in brand marketing
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When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.
Development
Stations brace for downturns in underwriting income, seek new clients
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Experts say stations should get creative and find new partners during the coronavirus outbreak.
Development
With more freedom on podcasts, pubmedia producers seek middle ground on commercial tone
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To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
System/Policy
PBS Board adopts tiered pricing model for top sponsorships
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The board also heard that PBS’ old non–real-time satellite transponder will be turned off Jan. 2.
Quick Takes
Now hear this: Audible is underwriting ‘Masterpiece’
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Audible, which sells and produces audio books and spoken-word programming, steps into the spot vacated by designer Ralph Lauren.
Programs/Content
PBS Kids underwriting changes provide more space for sponsor messages
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The updated policy will create new opportunities for delivering promotional messages online.