Development
Stations are cautiously optimistic that underwriting will rebound next year
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Downturns were substantial last year, but stations have attracted new clients and are hopeful for the return of top clients.
Current (https://current.org/tag/underwriting/)
Downturns were substantial last year, but stations have attracted new clients and are hopeful for the return of top clients.
NC WARN complained to the FCC about “misleading” sponsorship messages highlighting the utility provider’s commitments to clean energy.
When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.
Experts say stations should get creative and find new partners during the coronavirus outbreak.
To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
The board also heard that PBS’ old non–real-time satellite transponder will be turned off Jan. 2.
Audible, which sells and produces audio books and spoken-word programming, steps into the spot vacated by designer Ralph Lauren.
The updated policy will create new opportunities for delivering promotional messages online.
With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.