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As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue
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Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.
Current (https://current.org/tag/underwriting/)
Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.
Many marketers know the “4 Ps,” but these strategies for meeting your clients’ needs are just as important.
Downturns were substantial last year, but stations have attracted new clients and are hopeful for the return of top clients.
NC WARN complained to the FCC about “misleading” sponsorship messages highlighting the utility provider’s commitments to clean energy.
When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.
Experts say stations should get creative and find new partners during the coronavirus outbreak.
To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
The board also heard that PBS’ old non–real-time satellite transponder will be turned off Jan. 2.
Audible, which sells and produces audio books and spoken-word programming, steps into the spot vacated by designer Ralph Lauren.