System/Policy
Climate advocacy group targets Duke Energy underwriting on WUNC
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NC WARN complained to the FCC about “misleading” sponsorship messages highlighting the utility provider’s commitments to clean energy.
Development
In times of crisis, public media sponsorships provide unique value in brand marketing
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When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.
Development
Stations brace for downturns in underwriting income, seek new clients
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Experts say stations should get creative and find new partners during the coronavirus outbreak.
Development
With more freedom on podcasts, pubmedia producers seek middle ground on commercial tone
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To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
System/Policy
PBS Board adopts tiered pricing model for top sponsorships
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The board also heard that PBS’ old non–real-time satellite transponder will be turned off Jan. 2.
Quick Takes
Now hear this: Audible is underwriting ‘Masterpiece’
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Audible, which sells and produces audio books and spoken-word programming, steps into the spot vacated by designer Ralph Lauren.
Programs/Content
PBS Kids underwriting changes provide more space for sponsor messages
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The updated policy will create new opportunities for delivering promotional messages online.
Development
Coming finale of ‘Downton Abbey’ puts public TV’s sales reps on edge
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With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.
Podcasting
As podcast revenues climb, NPR board questions effect on radio sales
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With podcast revenues and downloads climbing, the NPR board discussed underwriting standards and the impact on broadcast underwriting.