Development
PBS expands one-click donations to Amazon Fire TV
|
Officials say the initiative will make it easier for users of the platform to support stations.
Current (https://current.org/tag/passport/)
Officials say the initiative will make it easier for users of the platform to support stations.
CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
At the PMBA Conference, KQED Chief Digital Officer Tim Olson discussed plans for a shared digital infrastructure for public media.
A common challenge for stations is managing the data on giving and viewing behavior captured by the on-demand video service for donors.
The board also approved a $323.9 million budget proposal for FY18 with no member dues increase.
Passport donors who made their first gift to the station online were 47 years old on average.