Current (https://current.org/tag/passport/)
The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
At the PMBA Conference, KQED Chief Digital Officer Tim Olson discussed plans for a shared digital infrastructure for public media.
A common challenge for stations is managing the data on giving and viewing behavior captured by the on-demand video service for donors.
The board also approved a $323.9 million budget proposal for FY18 with no member dues increase.
Passport donors who made their first gift to the station online were 47 years old on average.
A station content director has been working to figure out that puzzle.
Since PBS’s Passport service launched last month, more than 30,000 members have signed up to watch Downton Abbey and other marquee offerings.