Development
How WETA focuses on improving retention to boost value of Passport donations
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The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.
Current (https://current.org/tag/passport/)
The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.
A partnership between American Public Television and PBS will dramatically expand the catalog of programs available for streaming on PBS Passport and the PBS Video app.
We’re not sure why, but the average age of Passport donors is changing.
Officials say the initiative will make it easier for users of the platform to support stations.
CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
At the PMBA Conference, KQED Chief Digital Officer Tim Olson discussed plans for a shared digital infrastructure for public media.