Development
August CDP Index: Growth in membership, major giving income warrants ‘cautious optimism’
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Radio and large stations attracted enough new donors to chart small increases, overcoming volatility in acquisition.
System/Policy
PBS board approves 3% station dues increase for FY24
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PBS’ total budget is expected to break even at $372.2 million.
Development
How WETA focuses on improving retention to boost value of Passport donations
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The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.
Programs/Content
Passport viewers get many more streaming options with infusion of APT shows
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A partnership between American Public Television and PBS will dramatically expand the catalog of programs available for streaming on PBS Passport and the PBS Video app.
Development
Answering Passport’s age-old question
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We’re not sure why, but the average age of Passport donors is changing.
Development
PBS expands one-click donations to Amazon Fire TV
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Officials say the initiative will make it easier for users of the platform to support stations.
Development
Membership fundraising held its own in first weeks of coronavirus lockdown
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CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
Development
Study for PBS calls on stations to embrace collaborations in managing Passport
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PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
Development
Growth in sustainers helped stations hold on to more donors in FY2018
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But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
Development
Annual fundraising study finds significant gains for both radio, TV stations
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The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Tech
Digital team narrows search for developer of universal pubmedia sign-in
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At the PMBA Conference, KQED Chief Digital Officer Tim Olson discussed plans for a shared digital infrastructure for public media.
Development
CDP and TRAC Media Services collaborate to help stations analyze Passport data
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A common challenge for stations is managing the data on giving and viewing behavior captured by the on-demand video service for donors.
System/Policy
PBS Board approves national promotion of Passport premium
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The board also approved a $323.9 million budget proposal for FY18 with no member dues increase.
Quick Takes
WETA finds Passport members skew younger
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Passport donors who made their first gift to the station online were 47 years old on average.
Programs/Content
How public TV can connect with donors as viewing platforms shift
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A station content director has been working to figure out that puzzle.
Downton Abbey
On-demand programs prove alluring to PBS station members
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Since PBS’s Passport service launched last month, more than 30,000 members have signed up to watch Downton Abbey and other marquee offerings.