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Jeff Regen

Development

How WETA focuses on improving retention to boost value of Passport donations

By Jeff Regen, Alicia Salmoni, Senior Director of Direct Response Fundraising (WETA) and Brandon Hemel, Senior Director of Data Strategy and Management (WETA) | September 20, 2021

The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.

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