Development
KEXP debit card gives fans an eye-catching way to support station
The card stemmed from a long-running partnership between KEXP and the Boeing Employees' Credit Union.August CDP Index: Growth in membership, major giving income warrants ‘cautious optimism’
Radio and large stations attracted enough new donors to chart small increases, overcoming volatility in acquisition.New position paper argues for including public media in upcoming wave of foundation support
The paper responds to the recent announcement that foundations plan to direct more than $500 million toward local journalism in coming years.July CDP Index: Membership revenue edges upward, but radio’s challenges persist
For the first time in over a year, membership income among all stations is showing a marginal increase in giving.PBS stations experiment with local sponsorship, membership spots on Passport and video app
Stations have yet to earn much from the pilot program, but participants remain hopeful for phase two and the future.June CDP Index: In this environment, flat is good
Among stations measured by the Index, median membership revenue was level with the prior year's performance.Brothers combine their life savings to bequeath $6 million to GBH
Louis and Anthony Maglione, who lived in their family home in Malden, Mass., were avid fans of “American Experience.”May CDP Index: Larger stations struggle to land major gifts
"The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated."Advice for public radio stations: why we can’t keep treating digital members like radio listeners
What does “digital membership” mean, and how does it differ from how public radio has traditionally thought about membership?April CDP Index: Station focus on Passport acquisition is paying off
CDP's latest analysis of fundraising data finds "cause for cautious optimism" in recent new donor trends.Donor conversion grows with addition of NPR Network option on NPR.org
"What this tells us, really, is we're headed in the right direction,” said NPR CDO Leora Hanser.Membership revenues dip in latest CDP analysis
While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.Public media campaign aims to help stations reverse new donor slump
The May event will encourage supporters to share their love for public media.In latest CDP analysis, radio stations continue to see fundraising declines
Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue
Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.















