Development
What a CDP analysis reveals about public media’s membership revenue, now and in the future
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.Rollout of NPR Network donations tests more than the public radio giving experience
As NPR and stations team up to build membership through digital channels, a growing sense of urgency about fundraising confronts concerns about ...‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station ...
For now, the bundle is available only to new members of 34 stations.NPR to launch donation option for the NPR Network
The option allows digital natives “to give to what they love," said NPR CDO Leora Hanser.These ‘4 Rs’ are essential to success in underwriting sales
Many marketers know the "4 Ps," but these strategies for meeting your clients' needs are just as important.Upgrades to PBS Passport seen as only one part of the solution to public TV’s ...
With improvements coming to PBS’ members-only streaming service, development strategists at the Public Media Development and Marketing Conference advised stations to invest ...WITF backs CDP as strategic investor alongside GBH
The Pennsylvania station wanted to “secure the foundation” of CDP’s technology buildout, according to a spokesperson.NPR board passes ambitious plan to expand digital fundraising, podcast subscriptions
“This is really the first step in the next 50 years of NPR,” said CEO John Lansing.CDP partners with ROI Solutions for fundraising CRM
CDP President Michal Heiplik said ROI Solutions was selected in part because of its focus on nonprofit organizations.Minnesota Public Radio receives $56M gift for classical music
The donation is the largest in the organization’s 55-year history.St. Louis Public Radio fundraiser takes flight for bird safety
The station raised more than $26,000 to help equip its headquarters with bird-safety features.Public TV fundraisers weigh future of on-air pledge as shift to streaming accelerates
After a difficult March drive, stations look for ways to head off a “glide path downward.”The power of partnerships, promotion and pledge to drive revenue
The way we make connections that lead to support is just as important as the way we connect through great content.GBH establishes Kids Catalyst Fund supporting educational media for children
The fund, which will seek donations in perpetuity, will also back community-based initiatives and research aimed at providing equitable and inclusive access ...Urban Alternative station prepares to release audio NFTs in collaboration with emerging artists
Rocky Mountain Public Media's The Drop is experimenting with direct licensing for independent musicians by creating an NFT playlist.
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