Engagement
Newsrooms ramp up audience engagement tactics for coronavirus coverage
|
Public media’s largest and smallest newsrooms find that coverage shaped by listeners and readers invites more participation and builds trust.
Current (https://current.org/category/programs-content/page/26/?wallit_nosession=1)
Public media’s largest and smallest newsrooms find that coverage shaped by listeners and readers invites more participation and builds trust.
With social distancing making in-person conversations difficult, stations are turning to online platforms to engage with audiences around issues of race and policing.
With PBS rights to the drama expiring June 30, stations and viewers are making the most of the show’s fundraising farewell tour.
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.
A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.
The public TV station and local school system forged a partnership to improve at-home learning for students with limited internet access.
WNYC Studios has distributed the show since 2015.
The initiative includes programs from “PBS NewsHour,” “Frontline,” “POV” and “Independent Lens.”
As Latino communities are hit by the coronavirus, pubmedia is striving to meet a need for coverage in Spanish.
The program aired on 342 stations across the country.
Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.
A two-part special airing this weekend was inspired by the idea that “food is a common denominator.”
First-prize winner Martin Amado will create a 10-part series on budget-minded crafting and home decor.
Citing concerns over its funding, PBS removed “Voices from the Frontline: China’s War on Poverty” from PBS.org, Passport and the PBS Video App.
Poetry can be a way to deal with “heavy, emotionally weighted things,” says Kwame Alexander, who co-hosts the show’s poetry segments.
Actor Dyllón Burnside traveled the South as host of “Prideland,” which includes weekly digital shorts and a TV special.
WNYC and ProPublica “are committed to reporting and producing new episodes through November,” a WNYC spokesperson said.
PBS Student Reporting Labs and Ohio’s WOUB have found ways to commemorate the rite of passage, even as students are forced to remain at home.
In a webinar co-presented by Current, leaders of two small stations discussed steps they’ve taken to respond to the pandemic.