Current (https://current.org/tag/engagement/)
As one of public media’s only music-based youth programs, The Music Lab at 88Nine Radio Milwaukee shows how with long-term investments, bold marketing and strong talent, the right partnerships can make community engagement sustainable, scalable and cool.
Events designed to bridge cultural and political divides have lasting effects on participants.
As public stations adopt an ethos of engagement, an essential first step is a process of “radical listening” that will define your work as you develop deeper structured connections to your local community.
When done well, a digital strategy shapes what happens before the microphones are on or turns what happens during the show into something that works in other formats.
Start by thinking critically about your station’s culture, then take the time to build a staff-wide commitment and approach to engagement that’s custom-built for your community.
The editorial collaboration tested new approaches for framing news coverage in ways that attract diverse voices and promote the role of local stations.
Soundbite is expected to hit metropolitan Phoenix in mid-December.
The production, based at KNBA in Anchorage, Alaska, recorded village life in remote areas threatened by climate change.
The station found inspiration in Melody Kramer’s ideas about new models for public media membership.