Programs/Content
New Hampshire Public Radio launches climate change project ‘By Degrees’
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Reporters are using engagement strategies and a “human-centered” focus to build audience.
Engagement
Newsrooms ramp up audience engagement tactics for coronavirus coverage
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Public media’s largest and smallest newsrooms find that coverage shaped by listeners and readers invites more participation and builds trust.
Programs/Content
Station town halls on racial justice go virtual amid coronavirus concerns
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With social distancing making in-person conversations difficult, stations are turning to online platforms to engage with audiences around issues of race and policing.
Engagement
How PBS Utah is helping local book clubs confront challenging issues
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“The overwhelming response showed me that people don’t just want to be entertained and chat with their friends — they want to learn and grow. They want to engage and make a difference.”
Programs/Content
TV stations ramp up local productions tied to women’s suffrage movement
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Building on the theme of PBS’ summer schedule, education specialists aim to bring voices of more women into learning media.
Local That Works
KMUW’s ‘Democracy on Tap’ assembles new town square with happy-hour vibe
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Wichita is a ”big little city with real issues and ambitions,” says Sarah Jane Crespo. She created events where listeners learn about and discuss issues affecting the city.
Programs/Content
With a community fair, California’s CapRadio tests a new approach to local reporting
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By teaming up with an elementary school, the station drew out residents’ memories and thoughts about an often misunderstood neighborhood.
Engagement
By tapping a community’s knowledge, ‘Lunch & Listen’ events can make your journalism better
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Informal gatherings with residents of a South Sacramento neighborhood helped Capital Public Radio set the editorial direction for a new podcast while drawing back the curtain on the reporting process.
Local That Works
Milwaukee PBS teams up with newspaper chain to help communities address teen suicide
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“It makes me really hopeful to see collaborations like this happen because they help us accomplish more than … we’d be able to alone,” says Rory Linnane, lead reporter of “Kids in Crisis” for USA Today Network-Wisconsin.