Alisa Barba, Author at Current

Programs/Content

What America Amplified learned about engagement during the midterm elections

By Alisa Barba, Managing Editor (America Amplified) and Chelsea Naughton, Digital Content Manager (America Amplified) | January 26, 2023

America Amplified’s focus on the mechanics of voting highlighted the challenges of reaching beyond public media’s current audiences.

Engagement

Honing station engagement strategies: the next phase of America Amplified

By Alisa Barba, Managing Editor (America Amplified) | July 15, 2021

With a two-year grant renewal from CPB, the journalism initiative will work with 20 stations on community engagement practices.

Programs/Content

Five reasons to build on public media’s journalism collaborations

By Alisa Barba, Managing Editor (America Amplified), Morgan Holm, Chief Content Officer (Oregon Public Broadcasting) and Alison Scholly, Managing Director (Public Media Company) | April 10, 2018

If we set standards and build connections across the growing web of station-based collaborations, we will amplify our voices and expand the reach of our content.

System/Policy

To build on public media’s news collaborations, consider lessons from two startups

By Alisa Barba, Managing Editor (America Amplified) | September 12, 2017

To succeed at creating a “network effect,” partner stations need to integrate collaborations into their newsrooms and rethink their digital strategies.