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David LeRoy

Programs/Content

Viewership gains during crisis point to strategy for building ‘NewsHour’ audience

By David LeRoy, Co-Founder (TRAC Media Services), Judith LeRoy, Co-Founder (TRAC Media Services) and Craig Reed, Executive Director (TRAC Media Services) | June 1, 2020

Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.

Programs/Content

Viewers flock to public TV for news, food shows during lockdown

By Judith LeRoy, Co-Founder (TRAC Media Services), David LeRoy, Co-Founder (TRAC Media Services) and Craig Reed, Executive Director (TRAC Media Services) | May 12, 2020

A spike in audience for “NewsHour” came from viewers tuning in more frequently.

Programs/Content

Beyond-broadcast strategies key to survival of local public TV stations

By Craig Reed, Executive Director (TRAC Media Services), David LeRoy, Co-Founder (TRAC Media Services), Judith LeRoy, Co-Founder (TRAC Media Services) and Vincent Curren, Principal (Breakthrough Public Media Consulting) | February 28, 2017

The ability to manage all aspects of the video ecosystem presents new challenges for public broadcasters.

Programs/Content

Study reveals surprising diversity among public TV viewership

By David LeRoy, Co-Founder (TRAC Media Services), Judith LeRoy, Co-Founder (TRAC Media Services) and Craig Reed, Executive Director (TRAC Media Services) | February 29, 2016

Data examined by TRAC Media Services “refute mischaracterizations of public TV’s audience as homogeneously white retired folk.”

Audience research

Good news about the splintered TV audience

By David LeRoy, Co-Founder (TRAC Media Services) and Judith LeRoy, Co-Founder (TRAC Media Services) | April 11, 2005

What you are about to read may sound familiar—like the strategy in public radio, with its emphasis on serving a core audience—but it’s an evolution in the thinking of the LeRoys, prominent audience consultants for public TV stations and co-directors of TRAC Media Services. Public television’s cume fell below 50 percent in the 2001-02 season. The portion of the viewing public that samples it in a week — as high as 59.2 percent in 1991 — was down to 47.8 percent a decade later. Fewer and fewer homes are sampling public television’s fare and they’re viewing it less. When cumes and gross rating points decline, stations can lose membership and support.

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