Current (https://current.org/tag/audience-research/)
Recent research found that most of PRPD’s Core Values of Public Radio resonate strongly with today’s young listeners. But study participants defined some values differently.
The seminal research initiative Audience 88 shaped programming for more than 30 years. It’s time for a new vision.
A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Researchers from the Joan Ganz Cooney Center report on how public media can create media that’s relevant to the lives of the teens and tweens who make up Gen Z.
Nielsen data shows that listeners are finding the programming on NPR News stations more important in their lives than ever, and by extension, more worthy of support.
Three full months into the COVID-19 pandemic, listening to NPR News stations remains only 80% of what it was a year ago. Full recovery of the lost listening is nowhere in sight despite a few changes in the margins.
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.
A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.
Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.
A spike in audience for “NewsHour” came from viewers tuning in more frequently.
Most news stations gained AQH Share despite declines in persons listening.
Findings will help public media’s content creators and stations connect with school-aged children and teens.
The Public Radio Tech Survey also found strong growth in public radio listening among millennials.
Public radio listeners skew toward the liberal end of the spectrum while PBS viewers are more conservative. But in demographic terms, both share characteristics with Trump voters.
Atlanta’s WCLK-FM, a jazz station licensed to Clark University, aims to double its audience share with a new approach to programming music that went into effect Aug. 26.
The Public Radio Program Directors Association gave its 2012 Don Otto Award to audience researcher Peter Dominowski, who co-founded PRPD in 1987. PRPD bestowed the award Sept. 13 in Las Vegas, where it observed its 25th anniversary as an organization. Dominowski is president of Market Trends Research, a market-research company based in Matheson, Colo. In presenting the award, Jeff Hansen, p.d. at Seattle’s KUOW, cited Dominowski’s many focus groups and research studies, and his work with the Morning Edition Grad School training sessions for stations and as a member of the Strategic Programming Partners consultancy.
When Public Radio Program Directors Association was formed 25 years ago, the idea that programmers should do things for an audience “felt like a complete revolution,” says Marcia Alvar in a Q&A with three of the founders.
What you are about to read may sound familiar—like the strategy in public radio, with its emphasis on serving a core audience—but it’s an evolution in the thinking of the LeRoys, prominent audience consultants for public TV stations and co-directors of TRAC Media Services. Public television’s cume fell below 50 percent in the 2001-02 season. The portion of the viewing public that samples it in a week — as high as 59.2 percent in 1991 — was down to 47.8 percent a decade later. Fewer and fewer homes are sampling public television’s fare and they’re viewing it less. When cumes and gross rating points decline, stations can lose membership and support.
What do viewers and listeners have to say about public broadcasting’s purposes? You can work backward from their letters and calls to stations and producers about the field’s achievements. Relief from yappy dogsDear NPR,
Ever since I arrived in Ukraine in June, I have suffered acute NPR news withdrawals. Sure, I miss my family, my friends, and all those “things” that have come to represent my previous life in America — hot showers, clean tap water, brown sugar for my oatmeal and lighted stairwells. But I suspect that it is the lack of those familiar voices that woke me up each morning in Salem, Ore., that has made my transition in this country most difficult. Please send those tapes soon.