System/Policy
How public media can make good on its commitment to diversity
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The seminal research initiative Audience 88 shaped programming for more than 30 years. It’s time for a new vision.
Current (https://current.org/tag/audience-research/)
The seminal research initiative Audience 88 shaped programming for more than 30 years. It’s time for a new vision.
A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Researchers from the Joan Ganz Cooney Center report on how public media can create media that’s relevant to the lives of the teens and tweens who make up Gen Z.
Nielsen data shows that listeners are finding the programming on NPR News stations more important in their lives than ever, and by extension, more worthy of support.
Three full months into the COVID-19 pandemic, listening to NPR News stations remains only 80% of what it was a year ago. Full recovery of the lost listening is nowhere in sight despite a few changes in the margins.
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.
A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.
Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.
A spike in audience for “NewsHour” came from viewers tuning in more frequently.