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Nielsen data shows that listeners are finding the programming on NPR News stations more important in their lives than ever, and by extension, more worthy of support.
Three full months into the COVID-19 pandemic, listening to NPR News stations remains only 80% of what it was a year ago. Full recovery of the lost listening is nowhere in sight despite a few changes in the margins.
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.
A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.
Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.
A spike in audience for “NewsHour” came from viewers tuning in more frequently.
Most news stations gained AQH Share despite declines in persons listening.
Findings will help public media’s content creators and stations connect with school-aged children and teens.
The Public Radio Tech Survey also found strong growth in public radio listening among millennials.