Programs/Content
It’s time for public radio to fix problems in its foundation
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Like homeowners who delayed plumbing repairs to their mid-century modern house, public radio needs to act now to renovate its broadcast-centered revenue model.
Current (https://current.org/tag/audience-research/)
Like homeowners who delayed plumbing repairs to their mid-century modern house, public radio needs to act now to renovate its broadcast-centered revenue model.
“We need to stop thinking about audiences in terms of technology and start thinking about audiences of the brand, no matter how they access us.”
The landmark study was designed “to provide insights into the relationship among programming, audiences and finances that stand the test of time.”
Recent research found that most of PRPD’s Core Values of Public Radio resonate strongly with today’s young listeners. But study participants defined some values differently.
The seminal research initiative Audience 88 shaped programming for more than 30 years. It’s time for a new vision.
A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Researchers from the Joan Ganz Cooney Center report on how public media can create media that’s relevant to the lives of the teens and tweens who make up Gen Z.
Nielsen data shows that listeners are finding the programming on NPR News stations more important in their lives than ever, and by extension, more worthy of support.
Three full months into the COVID-19 pandemic, listening to NPR News stations remains only 80% of what it was a year ago. Full recovery of the lost listening is nowhere in sight despite a few changes in the margins.
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.
A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.
Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.
A spike in audience for “NewsHour” came from viewers tuning in more frequently.
Most news stations gained AQH Share despite declines in persons listening.
Findings will help public media’s content creators and stations connect with school-aged children and teens.
The Public Radio Tech Survey also found strong growth in public radio listening among millennials.
Public radio listeners skew toward the liberal end of the spectrum while PBS viewers are more conservative. But in demographic terms, both share characteristics with Trump voters.
Atlanta’s WCLK-FM, a jazz station licensed to Clark University, aims to double its audience share with a new approach to programming music that went into effect Aug. 26.
The Public Radio Program Directors Association gave its 2012 Don Otto Award to audience researcher Peter Dominowski, who co-founded PRPD in 1987. PRPD bestowed the award Sept. 13 in Las Vegas, where it observed its 25th anniversary as an organization. Dominowski is president of Market Trends Research, a market-research company based in Matheson, Colo. In presenting the award, Jeff Hansen, p.d. at Seattle’s KUOW, cited Dominowski’s many focus groups and research studies, and his work with the Morning Edition Grad School training sessions for stations and as a member of the Strategic Programming Partners consultancy.
When Public Radio Program Directors Association was formed 25 years ago, the idea that programmers should do things for an audience “felt like a complete revolution,” says Marcia Alvar in a Q&A with three of the founders.