Audience research

Programs/Content

Like news audience, core classical fans are tuning in more

By George Bailey, President (Walrus Research) | June 15, 2020

Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.

Programs/Content

Amid pandemic, core listeners prove their importance to news stations

By George Bailey, President (Walrus Research) | June 11, 2020

A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.

Programs/Content

Viewership gains during crisis point to strategy for building ‘NewsHour’ audience

By David LeRoy, Co-Founder (TRAC Media Services), Judith LeRoy, Co-Founder (TRAC Media Services) and Craig Reed, Executive Director (TRAC Media Services) | June 1, 2020

Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.

Programs/Content

Viewers flock to public TV for news, food shows during lockdown

By Judith LeRoy, Co-Founder (TRAC Media Services), David LeRoy, Co-Founder (TRAC Media Services) and Craig Reed, Executive Director (TRAC Media Services) | May 12, 2020

A spike in audience for “NewsHour” came from viewers tuning in more frequently.

Programs/Content

Demand for COVID-19 news in March set off wild swings in listener behavior

By Dave Sullivan, Manager of PPM Client Services (Radio Research Consortium) | April 23, 2020

Most news stations gained AQH Share despite declines in persons listening.

Audience research

CPB funds major research project on teenage media usage

By Julian Wyllie, Reporter | January 28, 2020

Findings will help public media’s content creators and stations connect with school-aged children and teens.

Tech

Annual survey highlights ‘big deal’ of smart-speaker adoption

By Tyler Falk, Reporter | August 23, 2018

The Public Radio Tech Survey also found strong growth in public radio listening among millennials.

Currently Curious

Beyond politics, public media audiences and Trump supporters have some things in common

By Dru Sefton, Senior Editor | April 7, 2017

Public radio listeners skew toward the liberal end of the spectrum while PBS viewers are more conservative. But in demographic terms, both share characteristics with Trump voters.

Programs/Content

Atlanta jazz station hopes smoother sound catches on

By Mike Janssen, Digital Editor | September 18, 2013

Atlanta’s WCLK-FM, a jazz station licensed to Clark University, aims to double its audience share with a new approach to programming music that went into effect Aug. 26.