Craig Reed, Author at Current

Current (https://current.org/author/craig-reed/)

Programs/Content

Viewership gains during crisis point to strategy for building ‘NewsHour’ audience

By David LeRoy, Co-Founder (TRAC Media Services), Judith LeRoy, Co-Founder (TRAC Media Services) and Craig Reed, Executive Director (TRAC Media Services) | June 1, 2020

Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.

Programs/Content

Viewers flock to public TV for news, food shows during lockdown

By Judith LeRoy, Co-Founder (TRAC Media Services), David LeRoy, Co-Founder (TRAC Media Services) and Craig Reed, Executive Director (TRAC Media Services) | May 12, 2020

A spike in audience for “NewsHour” came from viewers tuning in more frequently.

Programs/Content

Beyond-broadcast strategies key to survival of local public TV stations

By Craig Reed, Executive Director (TRAC Media Services), David LeRoy, Co-Founder (TRAC Media Services), Judith LeRoy, Co-Founder (TRAC Media Services) and Vincent Curren, Principal (Breakthrough Public Media Consulting) | February 28, 2017

The ability to manage all aspects of the video ecosystem presents new challenges for public broadcasters.

Programs/Content

Study reveals surprising diversity among public TV viewership

By David LeRoy, Co-Founder (TRAC Media Services), Judith LeRoy, Co-Founder (TRAC Media Services) and Craig Reed, Executive Director (TRAC Media Services) | February 29, 2016

Data examined by TRAC Media Services “refute mischaracterizations of public TV’s audience as homogeneously white retired folk.”