Current (https://current.org/author/eric-nuzum/)
Recent research found that most of PRPD’s Core Values of Public Radio resonate strongly with today’s young listeners. But study participants defined some values differently.
Over the past 50 years, NPR and stations have made incremental changes to the newsmagazine to keep up with changing times. Why aren’t those conversations happening again now?
Almost every public media organization is prioritizing diversity. Yet beyond hiring, what are the next steps for content strategy?
Stop wringing your hands over how to attract Millennial and Gen Z audiences — focus on creating programs that give them more reasons to listen.
Spending time building relationships with your staff and engaging on their turf will change how they look at you. They’ll recognize you as someone who is devoted not just to vision, but to their success.
Want to free up thousands of dollars in your budget, create an innovation fund and streamline your on-air promotions — all while improving your public service? It’s easy — just drop 70% of your station’s weekend programming.
People who are moving into leadership roles at stations are asking “What comes next?” The answers depend on you.
“Frequency Boost,” a column for everyone who wants to set their station on a path towards growth, will give you ideas that can make a big difference.
In early 2005, few people inside NPR understood podcasts or knew how to listen to one. But that would change by summer’s end.
The recent decline in listening has been staggering, but so is the opportunity lying right behind it to make infrequent listeners more loyal.
Look to your ideals and decades of experience creating programs that listeners value.
Defining the work your station does in specific terms simplifies decisions and creates a framework for staff to understand how and why their jobs matter.
For continued relevance with audiences in the next 50 years, public radio must learn to embrace and learn from failure.