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Eric Nuzum

Programs/Content

Why it’s time to reconsider how ‘All Things Considered’ can expand its service for today’s listeners

By Eric Nuzum, Co-Founder (Magnificent Noise) | June 15, 2022

Over the past 50 years, NPR and stations have made incremental changes to the newsmagazine to keep up with changing times. Why aren’t those conversations happening again now?

Diversity in Public Media

To serve diverse audiences, you can’t walk the walk until you know where you stand

By Eric Nuzum, Co-Founder (Magnificent Noise) | March 10, 2022

Almost every public media organization is prioritizing diversity. Yet beyond hiring, what are the next steps for content strategy?

Programs/Content

How to build the next generation of public radio listeners

By Eric Nuzum, Co-Founder (Magnificent Noise) | June 21, 2021

Stop wringing your hands over how to attract Millennial and Gen Z audiences — focus on creating programs that give them more reasons to listen.

Frequency Boost

To create space for great ideas to blossom, set aside 10% of your work week

By Eric Nuzum, Co-Founder (Magnificent Noise) | April 26, 2021

Spending time building relationships with your staff and engaging on their turf will change how they look at you. They’ll recognize you as someone who is devoted not just to vision, but to their success.  

Programs/Content

It’s time for public radio stations to stop over-programming weekends

By Eric Nuzum, Co-Founder (Magnificent Noise) | April 1, 2021

Want to free up thousands of dollars in your budget, create an innovation fund and streamline your on-air promotions — all while improving your public service? It’s easy — just drop 70% of your station’s weekend programming.

System/Policy

Why public radio is on the threshold of a new era

By Eric Nuzum, Co-Founder (Magnificent Noise) | February 25, 2021

People who are moving into leadership roles at stations are asking “What comes next?” The answers depend on you.

System/Policy

How to expand public radio’s reach by changing the way you think

By Eric Nuzum, Co-Founder (Magnificent Noise) | February 23, 2021

“Frequency Boost,” a column for everyone who wants to set their station on a path towards growth, will give you ideas that can make a big difference.

Programs/Content

How NPR built the launch pad for its first podcasts

By Eric Nuzum, Co-Founder (Magnificent Noise) | September 14, 2020

In early 2005, few people inside NPR understood podcasts or knew how to listen to one. But that would change by summer’s end.

Programs/Content

Turn around radio’s audience losses by being ‘Fringe-friendly’

By Eric Nuzum, Co-Founder (Magnificent Noise) | July 28, 2020

The recent decline in listening has been staggering, but so is the opportunity lying right behind it to make infrequent listeners more loyal.

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