System/Policy
Podcast sponsorship revenue continues to fuel NPR’s financial growth
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Podcasts have been a “huge return on investment for us and a major growth engine for our business,” says NPR CFO Deborah Cowan.
Programs/Content
How KPBS met the challenge of taking on a long-form podcast
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The station’s 12th podcast, a look at the art scene in Tijuana and San Diego, pushed it to explore new strategies for keeping listeners engaged.
Programs/Content
Southern California Public Radio creates podcast studio
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The studio will develop and produce original podcasts with a Los Angeles focus.
Development
‘Death, Sex & Money’ rewards new donors with opportunity to break a sweat
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“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do something really fun as a ‘Death, Sex & Money’ community.”
Programs/Content
‘Molly of Denali’ ties podcast to broadcast
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An eight-episode prequel is setting the stage for the PBS Kids show’s July premiere.
Programs/Content
‘Field Work’ co-hosts aim to give farmers tip sheet on sustainable practices
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The new APM podcast is like “‘Car Talk’ for farmers,” says content manager Annie Baxter. But listeners won’t get advice over the phone.
Programs/Content
How Chicago’s WBEZ helped fulfill a girl’s wish to create her own podcast
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Five-year-old Azka Sharief “wanted to write a mystery story and read it as a podcast,” says WBEZ producer Kevin Dawson. “Of course we were more than happy to help.”
Programs/Content
How public media should read the Luminary news
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Whether the on-demand audio startup succeeds or fails, it’s great news for public media, though your nerves might beg to differ. Here’s why.
Tech
Aid from Apple would deliver ‘critical mass’ for NPR’s podcast analytics tool
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The company has not signed on with Remote Audio Data, which can give podcast producers expanded analytics tracking their listeners’ habits.