Development
April CDP Index: Station focus on Passport acquisition is paying off
CDP's latest analysis of fundraising data finds "cause for cautious optimism" in recent new donor trends.Donor conversion grows with addition of NPR Network option on NPR.org
"What this tells us, really, is we're headed in the right direction,” said NPR CDO Leora Hanser.Membership revenues dip in latest CDP analysis
While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.Public media campaign aims to help stations reverse new donor slump
The May event will encourage supporters to share their love for public media.In latest CDP analysis, radio stations continue to see fundraising declines
Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue
Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.What a CDP analysis reveals about public media’s membership revenue, now and in the future
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.Rollout of NPR Network donations tests more than the public radio giving experience
As NPR and stations team up to build membership through digital channels, a growing sense of urgency about fundraising confronts concerns about ...‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station ...
For now, the bundle is available only to new members of 34 stations.NPR to launch donation option for the NPR Network
The option allows digital natives “to give to what they love," said NPR CDO Leora Hanser.These ‘4 Rs’ are essential to success in underwriting sales
Many marketers know the "4 Ps," but these strategies for meeting your clients' needs are just as important.Upgrades to PBS Passport seen as only one part of the solution to public TV’s ...
With improvements coming to PBS’ members-only streaming service, development strategists at the Public Media Development and Marketing Conference advised stations to invest ...WITF backs CDP as strategic investor alongside GBH
The Pennsylvania station wanted to “secure the foundation” of CDP’s technology buildout, according to a spokesperson.NPR board passes ambitious plan to expand digital fundraising, podcast subscriptions
“This is really the first step in the next 50 years of NPR,” said CEO John Lansing.CDP partners with ROI Solutions for fundraising CRM
CDP President Michal Heiplik said ROI Solutions was selected in part because of its focus on nonprofit organizations.
Current is an editorially independent, nonprofit service of the American University School of Communication. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.