Development
How to recalibrate and press ahead with public media fundraising
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As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.
Current (https://current.org/category/development/page/6/)
As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
“In honor of Mary Louise Kelly and all journalists who ask the tough questions!” said one listener.
The Chicago station looks to meet its goal by raising another $7 million this year.
The former CEO of New York Public Radio argues that though public media organizations practice strong editorial integrity, they could aspire to even greater transparency around donors.
A new fund backed by an anonymous donor will allow IPR to “test and develop new ideas … that have the potential to make a big impact for our listeners.”
Glass hopes the low threshold for giving could get more listeners to become donors.
An NPR fan’s Tiny Desk Contest submission is available for use in station fundraisers this fall.
Greater Public’s Major Giving Academy will launch this fall with 20 participants.
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
The open-space building incorporates classrooms, meeting centers and a media learning lab.
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do something really fun as a ‘Death, Sex & Money’ community.”
Members ages 58 and younger want access to more on-demand programming, and they’re willing to pay more for it.
The two-year project will develop, test and share best practices for cultivating high-wealth donors.
The comedian is helping out his hometown station during its first months of independence from Antioch College.
Inspiration for the ad-supported channel came from local companies that were looking for digital marketing opportunities.
To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
Contributor Development Partnership, a seed investor in roundCorner, received a payout, though financial terms were not disclosed.
The winners are a show aimed at 50-plus viewers and a program about self-improvement.