Development
Media Impact Funders receives its largest grant ever
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A two-year, $500,000 matching grant from The Atlantic Philanthropies supports an expansion of MIF’s programming and services for foundations that invest in media.
Development
Stations try different approaches with food bank partnerships
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Food-bank partnerships have been successful for many public stations, but experts say they can have mixed results.
Development
CUNY students brainstorm ways for public media to build membership
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Rather than starting by looking at pubmedia’s content, the students were told to determine the community’s needs by listening to the audience.
Development
Foundation’s gift will boost global network of female journalists
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The Global Press Institute received $1.25 million from the MacArthur Foundation, its largest grant in its 10-year history.
Development
Who’s taking your donation when you call in a pledge?
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Our next Currently Curious story will look into the workings of call centers.
Development
Crowdfunding campaign nets TV station $20K for web series on climate change
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Station Manager Paul Hunton says the crowdfunding campaign tapped into a formula that can be scaled to size.
Development
WBUR’s new twist on shorter pledge drives pays off
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The drive raised over $1 million with only 26.2 hours of on-air fundraising.
Development
PBS Passport serves up on-demand content for public TV’s members
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PBS execs hope the new service will entice younger viewers to watch more public TV programs and become members.
Development
American Public Media receives its largest gift ever
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The gift will support investments in technology and music programming.
Tech
At debut, Audience Engine offers CRM and pledge-drive tools
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Creators of the open-source software call it “a new tool for media and democracy.”
Development
WEDU to hire staff, create new TV series with $4M gift
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Donor Phyllis Ensign watched WEDU “almost exclusively,” according to friends.
Development
Pubcasters see upside from promoting EFT payments to sustaining members
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Donors who give via electronic funds transfers are more likely to renew and reduce headaches caused by credit-card data breaches.
Development
Lubinsky’s pledge shows may mine nostalgia, but the ‘content connects’
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As the creator, producer and host of specials that are virtually synonymous with public TV pledge drives, Lubinsky is among public TV’s most successful fundraising producers.
Development
Rolling back transactional pledge requires focus on off-air strategies
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The specialized genre of pledge-drive programming has become a mixed blessing for public television.
Development
Media leaders spill their revenue secrets to Kai Ryssdal at ONA
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Executives shared tips about growing income through membership, advertising and live events.
Development
KUOW, InvestigateWest experiment with micropayments
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They’re among 10 Seattle news organizations looking to make it easier and faster for readers to pay for stories online.
Development
For stations, ramping up digital revenue demands solid strategic foundation
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Here’s a surprise to absolutely no one who works in media: The subject of digital revenue is prickly.
Development
BizLab is exploring the future of public media’s digital dollars
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BizLab’s new executive director says the unit aims to “change the way we think about funding public radio for good.”
Development
Push for major gifts advances as NPR, stations work together
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The network’s Jazz Night in America and NPR One app have benefited from the effort.
Development
Research informs new PBS tactics to woo national sponsors
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PBS is ramping up efforts to attract a new generation of sponsors, with a campaign that combines paid ads and web-based marketing.