Development
WEDU to hire staff, create new TV series with $4M gift
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Donor Phyllis Ensign watched WEDU “almost exclusively,” according to friends.
Current (https://current.org/category/development/page/11/)
Donor Phyllis Ensign watched WEDU “almost exclusively,” according to friends.
Donors who give via electronic funds transfers are more likely to renew and reduce headaches caused by credit-card data breaches.
As the creator, producer and host of specials that are virtually synonymous with public TV pledge drives, Lubinsky is among public TV’s most successful fundraising producers.
The specialized genre of pledge-drive programming has become a mixed blessing for public television.
Executives shared tips about growing income through membership, advertising and live events.
They’re among 10 Seattle news organizations looking to make it easier and faster for readers to pay for stories online.
Here’s a surprise to absolutely no one who works in media: The subject of digital revenue is prickly.
BizLab’s new executive director says the unit aims to “change the way we think about funding public radio for good.”
The network’s Jazz Night in America and NPR One app have benefited from the effort.
PBS is ramping up efforts to attract a new generation of sponsors, with a campaign that combines paid ads and web-based marketing.
Pledge messages coming to public radio this fall will target listeners who find themselves tuning into Morning Edition more often.
Podcasts, text-to-give efforts and revamped apps are among the strategies.
With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.
A survey of donors to 11 stations explored why they give to public media.
With podcast revenues and downloads climbing, the NPR board discussed underwriting standards and the impact on broadcast underwriting.
In a commentary, the This American Life creator elaborates on his claim that “public radio is ready for capitalism.”
Dr. Poyta believed that the public media station would be “an effective tool to advocate for tolerance.”
Greater Public is convening a council to help public media leaders lay groundwork for boosting digital revenue.
Once up and running, Membership Video on Demand will give stations a hook to draw new members with a perk of exclusive access to certain PBS programs.