Development
Blue Ridge PBS draws on archives to program 24-hour streaming service
Inspiration for the ad-supported channel came from local companies that were looking for digital marketing opportunities.With more freedom on podcasts, pubmedia producers seek middle ground on commercial tone
To answer a reader's question, we asked NPR and WBUR how they approach advertising on podcasts.Salesforce.org acquires creator of NGO Connect fundraising software
Contributor Development Partnership, a seed investor in roundCorner, received a payout, though financial terms were not disclosed.Two promising pledge shows claim APT PitchFest prizes
The winners are a show aimed at 50-plus viewers and a program about self-improvement.Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the ...Collaborative process leads to new underwriting rules for PBS
The previous PBS Funding Standards and Practices document ran 22 pages; the update is just under 13.WOSU Public Media receives $5 million gift
Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.Ohio station gives listeners a way to escape pledge drive
Pledge-free web streams have declined in popularity in recent years, but some stations still offer the option to sustainers.NPR Board approves two experiments with fundraising on digital platforms
An initiative to benefit stations would solicit donations on NPR’s digital platforms during a campaign at the end of this year.Stations, networks see potential for planned giving
More public media fundraisers are working to build planned giving programs, inspired by recent large bequests to stations and the untapped potential ...NPR, KUOW explore potential of fundraising through Alexa
NPR has yet to promote the feature as it determines how to direct gifts to donors’ preferred stations.Longevity of research about public radio donors is an asset, not a liability
Fundraising consultants address an argument that public radio's studies of giving habits need an update.Annual fundraising study finds significant gains for both radio, TV stations
The Target Analytics State of the System report reflects growing listening to public radio news and underscores "startling" payoffs from PBS' Passport ...Competing interests seen as likely dealbreaker for national fund drive
Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national ...To succeed in fundraising, public radio needs new research about its audiences
A lot about media has changed since the ’90s. Unfortunately, our core ideas about why listeners give to public radio haven't.
Current is an editorially independent, nonprofit service of the American University School of Communication. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.