Development
Stations improve digital fundraising but still face challenges
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Public broadcasters must adopt a “culture of testing” and tackle mobile.
Current (https://current.org/category/development/page/8/)
Public broadcasters must adopt a “culture of testing” and tackle mobile.
After years of attempts that fizzled, NPR is reviving efforts to collaborate with member stations on major-gift fundraising.
Greater Public is updating its Online Revenue Detector with questions about mobile fundraising.
The station hopes to raise $50,000 in listener support for its “Daylight Reporting Fund.”
Organizers sought input from public media consultants on best methods for encouraging mobile giving and fundraising on television.
WGBH tested the platform in June and December 2016 by bringing viewers behind the scenes with live pledge segments of up to 30 minutes.
The pilot explored whether a social fundraising platform could enhance pledge by providing a new stream for “microtransactions.”
Public television’s spring fundraising rolled out in a heated high-stakes environment for clearly communicating a case for support.
Grantees include the Center for Investigative Reporting, the Center for Public Integrity and ProPublica.
At most stations, individuals who contribute at least $1,000 cumulatively over a year are considered major donors. But outside of public media, major gifts involve much larger donations.
Small and midsize stations must be especially creative in developing ways to engage and grow their pools of major donors.
More than a year after its debut, PBS and stations are reaping rewards of the on-demand offering and planning for its future.
Its proposal, one of eight selected as semifinalists, targets children who face violence, limited access to education, loss of loved ones and other challenges.
Stations will work with Goodworld.me, a platform that streamlines the process of making donations via Facebook and Twitter.
With crowd backing, a science special featuring David Pogue would be distributed to every U.S. high school.
A pilot campaign will use Goodworld.me technology to support the March pledge drives of up to 10 stations.
“From Airwaves to Earbuds: Lessons From Knight Investments in Digital Audio and Podcasting,” finds that the public radio system is “not yet well positioned for audience-first, digital delivery.”
“This is yet another sign that the public is willing to pay for quality journalism,” said Jennifer Preston, Knight Foundation’s VP of journalism.
The ethical framework, which offers best practices for ensuring editorial independence, emerged from two years of work with grant-makers and leaders of nonprofit media outlets.
Our coverage of the demise of Comnet Marketing Group brought responses from former staffers.