Skip to content
  • About
  • Advertise
  • Donate
  • Pay an Invoice
  • Subscribe
  • Write for Current
  • Editorial Policy
  • Contact
  •
  • logo
  • logo
  • Programs/Content
  • People
  • Development
  • System/Policy
  • Tech
  • Jobs
  • Sponsored Posts
  • Pubmedia Business Directory
  • Job Description Depot
  • More
    • About
    • Advertise
    • Donate
    • Pay an Invoice
    • Subscribe
    • Write for Current
    • Editorial Policy
    • Contact

Current - For people in public media

Current (https://current.org/author/dick-mcpherson/)

  • Programs/Content
  • People
  • Development
  • System/Policy
  • Tech
  • Jobs
  • Sponsored Posts
  • Pubmedia Business Directory
  • Job Description Depot
  • Don't Miss
  • Pipeline 2022: Upcoming Programs
  • Focus on Membership
  • On the Money
  • Diversity
  • Local that Works
  • Public Media Honor Roll
Subscribe

Dick McPherson

Development

Stations improve digital fundraising but still face challenges

By Dick McPherson, Digital Fundraising Adviser (Public Media Futures Forums) | July 6, 2017

Public broadcasters must adopt a “culture of testing” and tackle mobile.

Know it all.
Get Current's
newsletter.

Featured Jobs

Current
  • About
  • Advertise
  • Donate
  • Pay an Invoice
  • Subscribe
  • Write for Current
  • Editorial Policy
  • Contact

Categories

Archives

Search Current

Current is an editorially independent, nonprofit service of the American University School of Communication. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.

<span>Current is a member of</span>

Copyright 2021. Current. All rights reserved.

  • Privacy policy
  • Terms and conditions
  • RSS feeds

Built with the Largo WordPress Theme from the Institute for Nonprofit News.

Back to top ↑