NPR wine club includes broadcaster-inspired offerings

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Public radio (and wine) nerds can support the broadcaster by joining a new wine club with NPR-inspired offerings.

How about a red wine to pair with your afternoon newscast? Consider an All Grapes Considered Malbec.

NPR announced Tuesday that public radio (and wine) nerds can support the broadcaster by joining a new wine club with NPR-inspired offerings. That also includes a Weekend Edition Cabernet Sauvignon: “Serious, authoritative, but capable of providing moments of pure delight, Cabernet Sauvignon is the perfect grape variety to celebrate NPR’s Weekend Edition. Enjoy this California classic with good friends, rich foods and a lively discussion of the week’s events.” (Are Cabs appropriate for 8 a.m. now?)

Twitter wits didn’t disappoint with suggestions for other additions to the club, such as Guy Shiraz, Hannah Rose and Cab Talk.

Our personal favorite: Ari ShaPinot (h/t @ghweldon).

NPR boasts that its wines are “selected by a team of globetrotting experts, who taste over 40,000 wines a year and choose less than two percent” for the club. A portion of the proceeds support NPR. Members receive a customizable case of wine every three months, including stories and background notes on the selection. NPR is working with licensed wineries and retailers, including Direct Wines and Wines That Rock.

NPR guarantees that if you don’t enjoy the wine, you get a full refund. But that’s for the wine only — no refund for your latest pledge if you don’t like a Morning Edition segment.

Wine-tasting events are common across public media, and several stations have branded beers, but a wine club could be unique. If your station has one, let us know in the comments.

  • Brad Deltan

    We need some cheese jokes to go with these wines!