Development
CPB aids Greater Public initiative to help stations step up major-gift game
Greater Public's Major Giving Academy will launch this fall with 20 participants.Study for PBS calls on stations to embrace collaborations in managing Passport
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.Capital campaign, spectrum sale fund new WOSU headquarters
The open-space building incorporates classrooms, meeting centers and a media learning lab.Growth in sustainers helped stations hold on to more donors in FY2018
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.‘Death, Sex & Money’ rewards new donors with opportunity to break a sweat
“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do ...Survey illuminates generational differences in values motivating donors
Members ages 58 and younger want access to more on-demand programming, and they're willing to pay more for it.Greater Public unveils pilot program to improve major-gift fundraising
The two-year project will develop, test and share best practices for cultivating high-wealth donors.WYSO gets boost from donor Dave Chappelle — a rare live show
The comedian is helping out his hometown station during its first months of independence from Antioch College.Blue Ridge PBS draws on archives to program 24-hour streaming service
Inspiration for the ad-supported channel came from local companies that were looking for digital marketing opportunities.With more freedom on podcasts, pubmedia producers seek middle ground on commercial tone
To answer a reader's question, we asked NPR and WBUR how they approach advertising on podcasts.Salesforce.org acquires creator of NGO Connect fundraising software
Contributor Development Partnership, a seed investor in roundCorner, received a payout, though financial terms were not disclosed.Two promising pledge shows claim APT PitchFest prizes
The winners are a show aimed at 50-plus viewers and a program about self-improvement.Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the ...Collaborative process leads to new underwriting rules for PBS
The previous PBS Funding Standards and Practices document ran 22 pages; the update is just under 13.WOSU Public Media receives $5 million gift
Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
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