Development
WNYC boosts podcast income with text-to-donate efforts
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Upwards of 25 percent of listeners who donate to the station’s podcasts have replied to the texting call to action.
Development
Public TV sustainer growth may be slowing, but still shows progress
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Sustainers “are still the best possible source of membership revenue,” said Michal Heiplik of Contributor Development Partnership.
Development
Philadelphia’s WXPN reaches membership milestone
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The station’s donor base grew 11 percent over two years.
Development
Orlando station’s podcast on space exploration draws national audience
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In conversations with engineers, scientists, visionaries and others, host Brendan Byrne discusses advances in space exploration.
Development
Tracking metrics expected to improve as podcasts grow
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Participants in a panel about digital audio sponsorship shared tips for making money from podcasts.
Development
Pubmedia executives, stations recognized at PMDMC
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Public media leaders were honored for excellence in fundraising and development.
Development
Pubcasters refine tactics for acquiring donors through canvassing
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Data collection and research have become more sophisticated over the past five years.
Development
Why stations should look to younger sustainers for bequests, major gifts
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Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.
Development
What stations need to know about fundraising partnerships
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Public media organizations entering into fundraising partnerships with other nonprofits risk steep fines if they fail to comply with FCC rules.
Development
KPCC case study: Using the ‘dark arts of digital marketing’ to convert donors
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The station partnered with a digital marketing firm on a campaign targeting its audience with Facebook ads and website banners.
Development
Eight things to consider when pledging classical radio this fall
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The time could be right to emphasize a theme of “peace, calm and quiet.”
Development
Outdated lighting equipment leads to $2M WXXI donation
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The donation tops off a five-year capital campaign that surpassed a $17 million goal.
Development
WNET tests strategy to keep regular viewers watching, and donating, during pledge
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The New York station has abandoned traditional on-air campaigns for regularly scheduled pledging four times weekly.
Programs/Content
Generation Listen aims to bring millennials into the NPR family
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As an audience engagement initiative, Generation Listen is trying to build community by having younger people bring their friends to the table.
Development
Media central to philanthropic strategies, report says
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Between 2009 and 2013, U.S. funders gave more than $5.5 billion in media grants to more than 10,000 organizations, the report said.
Development
WGBH partners with mobile app to connect with supporters
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LetsAllDoGood aims to help WGBH reach core givers.
Development
Serving mission, seeking profits through public benefit corporations
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RadioPublic joins a cadre of startups choosing the new hybrid structure.
Development
CARS to offer philanthropic screening of vehicle donors
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Public broadcasting clients can opt into the screening service at no cost.
Development
Honolulu Civil Beat moves to become a nonprofit
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The website filed for nonprofit status with the IRS June 1 and can begin operating as a nonprofit immediately.
Development
With help from friends, WYEP exceeds fundraising goal
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Through June, the station is using social media to encourage listeners to give by posting a video of themselves singing the Beatles rock classic, “With a Little Help from my Friends.”