Programs/Content
Colorado Triple A station rebrands in bid for younger audience
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Colorado Public Radio’s research had found that “OpenAir,” the station’s former brand, wasn’t resonating with listeners.
Current (https://current.org/category/programs-content/page/32/?wallit_nosession=1)
Colorado Public Radio’s research had found that “OpenAir,” the station’s former brand, wasn’t resonating with listeners.
Station leaders hope for the collaborative to begin early next year.
The goal of the project was “to infuse Instagram with original news reporting created by teens for teens.”
Learn about creative local projects from three stations, then enter our contest.
At the Public Media Development and Marketing Conference, representatives of stations experiencing a “Trump slump” shared ideas for engaging audience members who feel overwhelmed by news.
The studio will develop and produce original podcasts with a Los Angeles focus.
“It’s really about exposure to other cultures, being aware of what’s happening outside of your community and hearing music in different languages.”
The New England Center for Investigative Reporting has been housed within WGBH’s newsroom since the two organizations partnered in 2013.
Top producers at five stations have devised a flexible approach for sharing news segments on timely national issues.
Station sites also benefited from Facebook’s “Today In” feature and a bump in search traffic.
Public TV’s iconic home remodeling show premiered in 1979 on WGBH in Boston.
“It makes me really hopeful to see collaborations like this happen because they help us accomplish more than … we’d be able to alone,” says Rory Linnane, lead reporter of “Kids in Crisis” for USA Today Network-Wisconsin.
An eight-episode prequel is setting the stage for the PBS Kids show’s July premiere.
The texting service reaches busy parents and caregivers with child-care information and resources.
One of Nancy Barnes’ top goals is to “expand the investigative-reporting firepower of NPR,” she told station newsroom leaders.
You have to get out of your comfort zone to get people to talk.
On the air since 1970, “In Black America” has aimed to present “a broad spectrum of the African American experience.”
At the PBS Annual Meeting, the network’s chief programmer said upcoming initiatives will be “built around specific content themes that are locked in and announced several months or even years in advance.”
WETA will take over distribution of “BBC World News” and “BBC World News America” to PBS stations starting Saturday.
A licensing partnership between PBS and WGBH is at the center of a strategy to “future-proof” the iconic “Masterpiece.”