System/Policy
With branded beers, stations invite new audiences to crack open a cold one
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Three new beers run the gamut of styles and pay tribute to local broadcasters in liquid form.
Current (https://current.org/series/local-that-works/)
Local that Works spotlights innovative, community-focused media initiatives that expand, engage, diversify, serve local audiences and create civic value. LTW is an annual contest, database, a reporting project, and a webinar series. Sign up for Current’s newsletter to receive updates about the Local that Works competition and webinars.
Three new beers run the gamut of styles and pay tribute to local broadcasters in liquid form.
Stations are using TikTok to connect with local audiences and expand their reach to younger viewers.
Through a partnership with the company Epilogg, the station is offering a platform for shareable video obituaries.
“We get to learn from our guests as much as listeners do.”
“KQED is one of the biggest public media organizations in the U.S., and we understand that there are a lot of folks who have eyes on it as viewers or listeners or people who observe the work that we’re doing. How do we create a sense of place with these audiences to engage with them and become more relevant to their needs?”
The station began offering news in French, Spanish, Somali and Portuguese to deliver public service information amid the pandemic.
Created in the wake of the Atlanta shootings, “Where Y’all Really From” became the station’s fastest-growing podcast.
Rollout of the public broadcaster’s digital news brand includes launching a website next year.
All Classical Portland’s Recording Inclusivity Initiative was voted winner of the 2021 Local that Works contest.
With the launch of the yearlong multimedia project “COVID in the Classroom,” we flew the plane as we built it.