Local that Works Webinars


How to sustain local journalism is one of the great challenges of American media. What can public broadcasters, nonprofit, commercial and legacy news organizations learn from one another about deepening public service, engaging communities, and serving a diverse and growing audience?

The Local that Works monthly webinar series aims to break down the silos between these media sectors and provide insight into inspiring, replicable models of local civic journalism in the U.S. The series spotlights organizations, distinct projects and collaborations. Local that Works webinars are a partnership among Current, the Poynter Institute, the Public Media Journalists Association, Gather and the Local Media Association.

The host is journalist Mariana Dale, early childhood reporter at KPCC in Los Angeles. As a senior field correspondent at KJZZ in Phoenix, Mariana helped lead national Edward R. Murrow Award–winning coverage of the 2018 statewide teacher strike. She serves as a mentor for NPR’s Next Generation Radio project, which trains up-and-coming public media journalists.

Join us:

Tuesday, November 9th for the Local that Works contest Grand Finale. Watch as four finalists present their inspiring, innovative projects in hopes of winning your vote and the $20,000 Grand Prize. RSVP Link coming soon.

Previous webinars

Democratizing Journalism: News of, by and for the People (May 11)
City Bureau, a digital startup on the South Side of Chicago, has been attracting attention and funding for bringing “journalists and communities together in a collaborative spirit to produce media that is impactful, equitable and responsive to the public.” Co-founder Darryl Holliday explains City Bureau’s innovative model for participatory reporting and accountability journalism. Watch the webinar. Read a companion case study about City Bureau.

Listening Up: How WFAE made inclusion the North Star of its content strategy (June 8) WFAE’s open ears, minds and doors approach is proving that a public broadcaster can grow trust, diversity, membership, revenue and produce impactful, award-winning journalism by putting the community first. Watch the webinar. Read a companion case study about WFAE.

Keeping it Local: How the National Trust for Local News aims to sustain community journalism (July 13)  What happens when foundations, venture philanthropists and nonprofit news organizations join forces to prevent another local news desert? The National Trust for Local News recently engineered the purchase of a family-owned newspaper chain in suburban Denver, Colorado in order to sustain its irreplaceable local journalism. Is this business model a viable strategy to prevent vulture capital acquisitions of local media and keep local news in local hands? Watch the webinar. Read a companion case study about National Trust for Local News. 

Pathways to Philanthropy: Funding Local Journalism (Oct. 19) 
How much of your organization’s journalism can be funded through philanthropic support from your audience, donors and foundations? What is the role of community listening in crafting a compelling case for funding? Frank Mungeam, Chief Innovation Officer with the Local Media Association shares key insights from LMA’s inaugural Lab for Journalism Funding, including essential elements of a successful philanthropy pitch, mistakes to avoid, and case study examples from publishers. Larry Lee, CEO of the Sacramento Observer shares his story of fundraising for his family’s historical Black newspaper. Watch the webinar.

Though an annual contest, database and coverage in Current, Local that Works spotlights replicable initiatives at public media stations and nonprofit news organizations. LTW is funded by the Wyncote Foundation.