Tag: Sustaining members
Donors ‘stepping up’ to bolster stations after CPB funding cuts
Some campaigns have brought in enough to replace the CPB grants that stations expected to receive this fall.‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station ...
For now, the bundle is available only to new members of 34 stations.Membership fundraising held its own in first weeks of coronavirus lockdown
CDP's analysis of early 2020 fundraising shows sustainers are living up to their name.Growth in sustainers helped stations hold on to more donors in FY2018
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.Annual fundraising study finds significant gains for both radio, TV stations
The Target Analytics State of the System report reflects growing listening to public radio news and underscores "startling" payoffs from PBS' Passport ...While sustainers are growing, experts say public radio still needs new donors
Efforts to build sustainer files have shifted from conversion to acquisition, according to a recent study by Target Analytics.Public TV sustainer growth may be slowing, but still shows progress
Sustainers “are still the best possible source of membership revenue,” said Michal Heiplik of Contributor Development Partnership.Philadelphia’s WXPN reaches membership milestone
The station’s donor base grew 11 percent over two years.Why stations should look to younger sustainers for bequests, major gifts
Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.Fred Jacobs: “To a great degree, public radio has two audiences”
The audience researcher discusses findings of his company’s latest Public Radio Tech Survey.Pubcasters see upside from promoting EFT payments to sustaining members
Donors who give via electronic funds transfers are more likely to renew and reduce headaches caused by credit-card data breaches.Sustainer programs are growing but still show room for improvement
Nearly every public radio station now executes a sustaining membership program, but the latest analyses of fundraising performance reveal that very few ...Stations retool pledge drives to account for rise in sustainers
DENVER — An increase in sustaining memberships has provided a welcome source of stable income for some public radio stations, but it has ...Target breach disrupts sustainer giving, cash flow at pubcasting stations
Public broadcasters continue to count their losses from last year’s massive consumer data hack of the retail giant Target as they scramble ...PubTV stations move to pitch sustainer gifts during pledge
“Sustainers,” as this increasingly commonplace breed of member is called, renew at higher rates than those responding to traditional pledge pitches.
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