Development
With post-election pitches, the Guardian puts a left-leaning spin on U.S. public media fundraising
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Donald Trump’s win provided an occasion for an effective pitch to readers as the U.K. media entity builds up a new income stream.
Current (https://current.org/category/development/page/9/)
Donald Trump’s win provided an occasion for an effective pitch to readers as the U.K. media entity builds up a new income stream.
The network had to change its bylaws to allow contributions directly from individuals.
Member stations will have access to donor data.
The council will consider the new guidelines in December and begin accepting applications for grants in 2017.
Comnet Marketing Group apparently shut down with little notice and murky explanations.
The National Federation of Community Broadcasters is looking for new ways to increase revenue for community stations.
The fire affected the station’s lines for fundraising calls.
PBS Development Services will launch the PBS Nerd peer-to-peer pilot this fall.
Greater Public President Doug Eichten said PBS’s decision “came as a surprise and a disappointment.”
Efforts to build sustainer files have shifted from conversion to acquisition, according to a recent study by Target Analytics.
Upwards of 25 percent of listeners who donate to the station’s podcasts have replied to the texting call to action.
Sustainers “are still the best possible source of membership revenue,” said Michal Heiplik of Contributor Development Partnership.
The station’s donor base grew 11 percent over two years.
In conversations with engineers, scientists, visionaries and others, host Brendan Byrne discusses advances in space exploration.
Participants in a panel about digital audio sponsorship shared tips for making money from podcasts.
Public media leaders were honored for excellence in fundraising and development.
Data collection and research have become more sophisticated over the past five years.
Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.
Public media organizations entering into fundraising partnerships with other nonprofits risk steep fines if they fail to comply with FCC rules.
The station partnered with a digital marketing firm on a campaign targeting its audience with Facebook ads and website banners.