Development
Membership fundraising held its own in first weeks of coronavirus lockdown
CDP's analysis of early 2020 fundraising shows sustainers are living up to their name.Why premiums can be too much of a good thing — especially now
There’s a window of opportunity to bank as much revenue as possible. Eliminating your use of premiums in digital giving is a ...WBUR pares pledge drive to one day, surpasses $1 million goal
WBUR cut its planned eight-day drive to 13 hours "when we saw what was unfolding" with the coronavirus pandemic.5 tips for managing a sales team remotely
A manager's role is more important than ever as sales teams move into the uncharted world of working from home for an ...In times of crisis, public media sponsorships provide unique value in brand marketing
When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.Stations brace for downturns in underwriting income, seek new clients
Experts say stations should get creative and find new partners during the coronavirus outbreak.After efforts that fell short, NPR and stations plan new collaboration to land big gifts
NPR and 15 stations are developing a fundraising pilot "in a full spirit of co-creation."How to recalibrate and press ahead with public media fundraising
As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.Public radio stations weigh whether to fundraise during coronavirus pandemic
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public's Melanie Coulson.Stations see bump in donations after NPR Pompeo interview
"In honor of Mary Louise Kelly and all journalists who ask the tough questions!" said one listener.WBEZ enters final stretch of $30M campaign to fund its journalism
The Chicago station looks to meet its goal by raising another $7 million this year.In the wake of the MIT Media Lab scandal, public media has a lot to ...
The former CEO of New York Public Radio argues that though public media organizations practice strong editorial integrity, they could aspire to ...Iowa Public Radio secures funds to develop innovation projects
A new fund backed by an anonymous donor will allow IPR to "test and develop new ideas ... that have the potential ...New pledge drive spots from Ira Glass pitch listeners on $1-a-month memberships
Glass hopes the low threshold for giving could get more listeners to become donors.NPR turns listener’s ‘NPR Blues’ into station promo material
An NPR fan's Tiny Desk Contest submission is available for use in station fundraisers this fall.
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