Development
Small, midsize stations make progress with major-donor fundraising
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Small and midsize stations must be especially creative in developing ways to engage and grow their pools of major donors.
Current (https://current.org/category/development/page/9/)
Small and midsize stations must be especially creative in developing ways to engage and grow their pools of major donors.
More than a year after its debut, PBS and stations are reaping rewards of the on-demand offering and planning for its future.
Its proposal, one of eight selected as semifinalists, targets children who face violence, limited access to education, loss of loved ones and other challenges.
Stations will work with Goodworld.me, a platform that streamlines the process of making donations via Facebook and Twitter.
With crowd backing, a science special featuring David Pogue would be distributed to every U.S. high school.
A pilot campaign will use Goodworld.me technology to support the March pledge drives of up to 10 stations.
“From Airwaves to Earbuds: Lessons From Knight Investments in Digital Audio and Podcasting,” finds that the public radio system is “not yet well positioned for audience-first, digital delivery.”
“This is yet another sign that the public is willing to pay for quality journalism,” said Jennifer Preston, Knight Foundation’s VP of journalism.
The ethical framework, which offers best practices for ensuring editorial independence, emerged from two years of work with grant-makers and leaders of nonprofit media outlets.
Our coverage of the demise of Comnet Marketing Group brought responses from former staffers.
Donald Trump’s win provided an occasion for an effective pitch to readers as the U.K. media entity builds up a new income stream.
The network had to change its bylaws to allow contributions directly from individuals.
Member stations will have access to donor data.
The council will consider the new guidelines in December and begin accepting applications for grants in 2017.
Comnet Marketing Group apparently shut down with little notice and murky explanations.
The National Federation of Community Broadcasters is looking for new ways to increase revenue for community stations.
The fire affected the station’s lines for fundraising calls.
PBS Development Services will launch the PBS Nerd peer-to-peer pilot this fall.
Greater Public President Doug Eichten said PBS’s decision “came as a surprise and a disappointment.”
Efforts to build sustainer files have shifted from conversion to acquisition, according to a recent study by Target Analytics.