Development
Public media campaign aims to help stations reverse new donor slump
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The May event will encourage supporters to share their love for public media.
Development
In latest CDP analysis, radio stations continue to see fundraising declines
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Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.
Development
What a CDP analysis reveals about public media’s membership revenue, now and in the future
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An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.
Development
NPR to launch donation option for the NPR Network
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The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.
Development
St. Louis Public Radio fundraiser takes flight for bird safety
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The station raised more than $26,000 to help equip its headquarters with bird-safety features.
Development
The power of partnerships, promotion and pledge to drive revenue
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The way we make connections that lead to support is just as important as the way we connect through great content.
Development
WBUR closes first capital campaign with $35M
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The majority of the funding is supporting the station’s live-events venue.
Development
‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors
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Stations are taking advantage of the free album to build connections with their communities.
Development
Public radio stations weigh whether to fundraise during coronavirus pandemic
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Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
Development
New pledge drive spots from Ira Glass pitch listeners on $1-a-month memberships
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Glass hopes the low threshold for giving could get more listeners to become donors.
Development
Study for PBS calls on stations to embrace collaborations in managing Passport
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PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.
Development
Growth in sustainers helped stations hold on to more donors in FY2018
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But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.
Development
‘Death, Sex & Money’ rewards new donors with opportunity to break a sweat
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“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do something really fun as a ‘Death, Sex & Money’ community.”
Development
Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
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Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the trend isn’t apparent yet.
WOSU Public Media receives $5 million gift
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Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.
Development
Annual fundraising study finds significant gains for both radio, TV stations
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The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Development
Competing interests seen as likely dealbreaker for national fund drive
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Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?
System/Policy
WGBH COO Godley to shift duties to focus on business services
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A plan to expand the Contributor Development Partnership calls for enhanced analysis of public media donor behaviors.
Obituaries
Carl Bloom, pioneering donor-marketing strategist, dies at 79
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Bloom adapted magazine publishers’ practices of list-buying and direct-mail testing to public broadcasting membership programs.
Development
North Country Public Radio launches fundraiser for investigative reporting
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The station hopes to raise $50,000 in listener support for its “Daylight Reporting Fund.”