Development
How to recalibrate and press ahead with public media fundraising
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As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.
Development
Public radio stations weigh whether to fundraise during coronavirus pandemic
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Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
Development
Annual fundraising study finds significant gains for both radio, TV stations
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The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Development
Competing interests seen as likely dealbreaker for national fund drive
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Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?
Currently Curious
Why hasn’t pubmedia held one big pledge drive?
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A public TV programmer sees an opportunity for public media to raise awareness about its uniquely noncommercial mission.
Development
WNET finds benefits in curtailing campaign-style pledge drives
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The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.
Development
PBS will help stations convert social media followers to donors during March pledge
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Stations will work with Goodworld.me, a platform that streamlines the process of making donations via Facebook and Twitter.
Development
Small fire derails KALW pledge drive
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The fire affected the station’s lines for fundraising calls.
Quick Takes
Tips for public TV stations ‘pledging the core’
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One station saw an increase in ongoing gifts through its sustaining member program.