Current (https://current.org/tag/pledge-drives/)
The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?
A public TV programmer sees an opportunity for public media to raise awareness about its uniquely noncommercial mission.
The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.
Stations will work with Goodworld.me, a platform that streamlines the process of making donations via Facebook and Twitter.
The fire affected the station’s lines for fundraising calls.
One station saw an increase in ongoing gifts through its sustaining member program.
The New York station has abandoned traditional on-air campaigns for regularly scheduled pledging four times weekly.
Through June, the station is using social media to encourage listeners to give by posting a video of themselves singing the Beatles rock classic, “With a Little Help from my Friends.”
