Development
Public TV fundraisers weigh future of on-air pledge as shift to streaming accelerates
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After a difficult March drive, stations look for ways to head off a “glide path downward.”
Current (https://current.org/tag/pledge-drives/)
After a difficult March drive, stations look for ways to head off a “glide path downward.”
CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
WBUR cut its planned eight-day drive to 13 hours “when we saw what was unfolding” with the coronavirus pandemic.
As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?
A public TV programmer sees an opportunity for public media to raise awareness about its uniquely noncommercial mission.
The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.