Development
WNET finds benefits in curtailing campaign-style pledge drives
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The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.
Development
PBS will help stations convert social media followers to donors during March pledge
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Stations will work with Goodworld.me, a platform that streamlines the process of making donations via Facebook and Twitter.
Development
Small fire derails KALW pledge drive
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The fire affected the station’s lines for fundraising calls.
Quick Takes
Tips for public TV stations ‘pledging the core’
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One station saw an increase in ongoing gifts through its sustaining member program.
Development
WNET tests strategy to keep regular viewers watching, and donating, during pledge
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The New York station has abandoned traditional on-air campaigns for regularly scheduled pledging four times weekly.
Development
With help from friends, WYEP exceeds fundraising goal
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Through June, the station is using social media to encourage listeners to give by posting a video of themselves singing the Beatles rock classic, “With a Little Help from my Friends.”
Development
Stations try different approaches with food bank partnerships
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Food-bank partnerships have been successful for many public stations, but experts say they can have mixed results.
Development
WBUR’s new twist on shorter pledge drives pays off
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The drive raised over $1 million with only 26.2 hours of on-air fundraising.
Programs/Content
June public television pledge drives up 13.5 percent from last year
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Rick Steves’ Europe Travel Skills from American Public Television was among the shows generating cash for stations.