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Pledge drives

Development

Public TV fundraisers weigh future of on-air pledge as shift to streaming accelerates

By Julian Wyllie, Reporter | May 17, 2022

After a difficult March drive, stations look for ways to head off a “glide path downward.”

Development

Membership fundraising held its own in first weeks of coronavirus lockdown

By Michal Heiplik, EVP and Co-Founder (Contributor Development Partnership) | May 18, 2020

CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.

Development

WBUR pares pledge drive to one day, surpasses $1 million goal

By Tyler Falk, Reporter | April 13, 2020

WBUR cut its planned eight-day drive to 13 hours “when we saw what was unfolding” with the coronavirus pandemic.

Development

How to recalibrate and press ahead with public media fundraising

By Michal Heiplik, EVP and Co-Founder (Contributor Development Partnership) | March 24, 2020

As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.

Development

Public radio stations weigh whether to fundraise during coronavirus pandemic

By Tyler Falk, Reporter | March 13, 2020

Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.

Development

Annual fundraising study finds significant gains for both radio, TV stations

By Deb Ashmore, Senior Analytics Consultant (Blackbaud) | June 26, 2018

The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.

Development

Competing interests seen as likely dealbreaker for national fund drive

By April Simpson, Former Associate Editor | June 22, 2018

Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?

Currently Curious

Why hasn’t pubmedia held one big pledge drive?

By April Simpson, Former Associate Editor | April 17, 2018

A public TV programmer sees an opportunity for public media to raise awareness about its uniquely noncommercial mission.

Development

WNET finds benefits in curtailing campaign-style pledge drives

By Jill Goldsmith, Contributing Editor | August 22, 2017

The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.

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