Development
Public TV fundraisers weigh future of on-air pledge as shift to streaming accelerates
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After a difficult March drive, stations look for ways to head off a “glide path downward.”
Development
Membership fundraising held its own in first weeks of coronavirus lockdown
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CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name.
Development
WBUR pares pledge drive to one day, surpasses $1 million goal
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WBUR cut its planned eight-day drive to 13 hours “when we saw what was unfolding” with the coronavirus pandemic.
Development
How to recalibrate and press ahead with public media fundraising
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As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.
Development
Public radio stations weigh whether to fundraise during coronavirus pandemic
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Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public’s Melanie Coulson.
Development
Annual fundraising study finds significant gains for both radio, TV stations
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The Target Analytics State of the System report reflects growing listening to public radio news and underscores “startling” payoffs from PBS’ Passport service.
Development
Competing interests seen as likely dealbreaker for national fund drive
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Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national pledge drive?
Currently Curious
Why hasn’t pubmedia held one big pledge drive?
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A public TV programmer sees an opportunity for public media to raise awareness about its uniquely noncommercial mission.
Development
WNET finds benefits in curtailing campaign-style pledge drives
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The New York public TV station charted growth in viewership and membership revenues after confining on-air fundraising to dedicated time slots.