Engagement
How CapRadio connected with rural audiences during the pandemic
|
Even with omicron surging, your newsroom can still engage new communities.
Current (https://current.org/tag/engagement/page/2/)
Even with omicron surging, your newsroom can still engage new communities.
Southern California Public Radio received $230,000 for the yearlong project.
An ambitious multimedia initiative taught the Los Angeles station’s team “how to enrich our storytelling, broaden our relationships, and spark conversation.”
“The people that we cover need to have confidence that we are part of and care about their community and that we’re not just there to fill the airtime,” said News Director Vincent Duffy.
With a two-year grant renewal from CPB, the journalism initiative will work with 20 stations on community engagement practices.
The Reno station’s engagement efforts have led to authentic interactions with the Spanish-speaking community while delivering critical information.
Reporters are using engagement strategies and a “human-centered” focus to build audience.
Public media’s largest and smallest newsrooms find that coverage shaped by listeners and readers invites more participation and builds trust.
With social distancing making in-person conversations difficult, stations are turning to online platforms to engage with audiences around issues of race and policing.
“The overwhelming response showed me that people don’t just want to be entertained and chat with their friends — they want to learn and grow. They want to engage and make a difference.”
Building on the theme of PBS’ summer schedule, education specialists aim to bring voices of more women into learning media.
Wichita is a ”big little city with real issues and ambitions,” says Sarah Jane Crespo. She created events where listeners learn about and discuss issues affecting the city.
By teaming up with an elementary school, the station drew out residents’ memories and thoughts about an often misunderstood neighborhood.
Informal gatherings with residents of a South Sacramento neighborhood helped Capital Public Radio set the editorial direction for a new podcast while drawing back the curtain on the reporting process.
“It makes me really hopeful to see collaborations like this happen because they help us accomplish more than … we’d be able to alone,” says Rory Linnane, lead reporter of “Kids in Crisis” for USA Today Network-Wisconsin.
The partnership, initiated last fall, extends CP’s educational initiative for high school students and veterans into a third city and the first library location.
How KPCC used design thinking to extend the reach and impact of its coverage of early childhood education.
“Don’t try to tack listening onto a performance or ‘normal’ event — make listening the entire point.”
Capital Public Radio relied on live events, local experts and media partnerships to examine a taboo topic in California’s rural Amador County.
The winner of Current’s Local That Works contest, Alaska Public Media’s “Community in Unity” events tackled topics including racism, immigration and incarceration.