Development
WBUR’s new twist on shorter pledge drives pays off
The drive raised over $1 million with only 26.2 hours of on-air fundraising.PBS Passport serves up on-demand content for public TV’s members
PBS execs hope the new service will entice younger viewers to watch more public TV programs and become members.American Public Media receives its largest gift ever
The gift will support investments in technology and music programming.At debut, Audience Engine offers CRM and pledge-drive tools
Creators of the open-source software call it “a new tool for media and democracy.”WEDU to hire staff, create new TV series with $4M gift
Donor Phyllis Ensign watched WEDU “almost exclusively,” according to friends.Pubcasters see upside from promoting EFT payments to sustaining members
Donors who give via electronic funds transfers are more likely to renew and reduce headaches caused by credit-card data breaches.Lubinsky’s pledge shows may mine nostalgia, but the ‘content connects’
As the creator, producer and host of specials that are virtually synonymous with public TV pledge drives, Lubinsky is among public TV’s ...Rolling back transactional pledge requires focus on off-air strategies
The specialized genre of pledge-drive programming has become a mixed blessing for public television.Media leaders spill their revenue secrets to Kai Ryssdal at ONA
Executives shared tips about growing income through membership, advertising and live events.KUOW, InvestigateWest experiment with micropayments
They’re among 10 Seattle news organizations looking to make it easier and faster for readers to pay for stories online.For stations, ramping up digital revenue demands solid strategic foundation
Here’s a surprise to absolutely no one who works in media: The subject of digital revenue is prickly.BizLab is exploring the future of public media’s digital dollars
BizLab’s new executive director says the unit aims to “change the way we think about funding public radio for good.”Push for major gifts advances as NPR, stations work together
The network’s Jazz Night in America and NPR One app have benefited from the effort.Research informs new PBS tactics to woo national sponsors
PBS is ramping up efforts to attract a new generation of sponsors, with a campaign that combines paid ads and web-based marketing.Video: Takeaways from PMDMC
Three conference-goers share their thoughts.













