Development
Small fire derails KALW pledge drive
The fire affected the station’s lines for fundraising calls.PBS hopes to raise funds for stations with ‘Nerd’ campaign
PBS Development Services will launch the PBS Nerd peer-to-peer pilot this fall.PBS drops out of PMDMC, will offer development tracks at its meetings
Greater Public President Doug Eichten said PBS’s decision "came as a surprise and a disappointment."While sustainers are growing, experts say public radio still needs new donors
Efforts to build sustainer files have shifted from conversion to acquisition, according to a recent study by Target Analytics.WNYC boosts podcast income with text-to-donate efforts
Upwards of 25 percent of listeners who donate to the station’s podcasts have replied to the texting call to action.Public TV sustainer growth may be slowing, but still shows progress
Sustainers “are still the best possible source of membership revenue,” said Michal Heiplik of Contributor Development Partnership.Philadelphia’s WXPN reaches membership milestone
The station’s donor base grew 11 percent over two years.Orlando station’s podcast on space exploration draws national audience
In conversations with engineers, scientists, visionaries and others, host Brendan Byrne discusses advances in space exploration.Tracking metrics expected to improve as podcasts grow
Participants in a panel about digital audio sponsorship shared tips for making money from podcasts.Pubmedia executives, stations recognized at PMDMC
Public media leaders were honored for excellence in fundraising and development.Pubcasters refine tactics for acquiring donors through canvassing
Data collection and research have become more sophisticated over the past five years.Why stations should look to younger sustainers for bequests, major gifts
Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.What stations need to know about fundraising partnerships
Public media organizations entering into fundraising partnerships with other nonprofits risk steep fines if they fail to comply with FCC rules.KPCC case study: Using the ‘dark arts of digital marketing’ to convert donors
The station partnered with a digital marketing firm on a campaign targeting its audience with Facebook ads and website banners.Eight things to consider when pledging classical radio this fall
The time could be right to emphasize a theme of “peace, calm and quiet.”
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