Development
Fundraising groups focused on public TV shows expand to bring stations under tent
Four specialized charities cultivating big donations to benefit some of PBS’s most popular programs are gaining traction in the crowded and competitive ...Setbacks hamper Hawaii Public Radio’s fall pledge drive, yet station exceeds goal
Hawaii Public Radio overcame a brief panic about whether it could reach the goal for its fall pledge drive and exceeded it ...With new service, DMW seeks to help stations boost mobile giving
A new service from DMW Direct Fundraising aims to help pubmedia stations reach members and donors through cellphones and tablets, using software ...As methods for online giving grow, stations should prepare for ‘different fundraising landscape’
A mobile tipping point came earlier this year. For the first time, mobile devices accounted for 55 percent of Internet usage, according ...Letter: “Greater Public is not retreating from digital”
The president of Greater Public responds to a commentary.Former iMA director leaves Greater Public amid shift in planned services
Greater Public, the organization providing fundraising resources and support to public media stations, has opted not to renew the contract of Jeannie ...New service gives station donors choice of digital music premiums
A supplier of pledge-drive premiums to public broadcasters is offering an upgrade to traditional CD giveaways, providing a new program of monthly ...Possibility of native ads on pubradio sparks concern
DENVER — A public radio station’s foray into native advertising, which seamlessly integrates paid content into a website’s editorial fare, stirred strong opinions at ...California Arts Council directs state aid to three public media outlets
In the first and potentially only government-backed grant program supporting arts coverage by California’s public media stations, KQED, PBS SoCaL and Radio ...GPB Radio to operate Atlanta’s WRAS without tax-based funding
Georgia Public Broadcasting will fund its new daytime public radio news service on Atlanta’s WRAS through private revenues, not state subsidies, according ...Stations retool pledge drives to account for rise in sustainers
DENVER — An increase in sustaining memberships has provided a welcome source of stable income for some public radio stations, but it has ...Public Media Platform to focus on business planning in project’s second phase
DENVER — The Public Media Platform is moving into the next phase of its CPB grant, shifting its focus to developing a ...Pubmedia stations foresee decline of on-air pledge drives, cite need for new tactics
With analysis from Richard McPherson Individual contributions to local public broadcasting stations are the single largest revenue stream coming into public broadcasting. According to ...Knight Foundation grants $750,000 to three public media projects
DENVER — Three public media projects aimed at developing new audiences, revenue and content will each receive $250,000 from the John S. ...PBS to track behavior of viewers pledging to core-schedule programs
In an experiment signaling public TV’s resolve to address concerns about the long-term effects of transactional pledging on its donor base, PBS ...
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