Development
NPR, Greater Public team up to create pledge campaign built on Spark promotions
Pledge messages coming to public radio this fall will target listeners who find themselves tuning into Morning Edition more often.Video: How are stations working to grow digital revenue?
Podcasts, text-to-give efforts and revamped apps are among the strategies.Coming finale of ‘Downton Abbey’ puts public TV’s sales reps on edge
With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.Survey finds that stations should explain use of donors’ gifts
A survey of donors to 11 stations explored why they give to public media.As podcast revenues climb, NPR board questions effect on radio sales
With podcast revenues and downloads climbing, the NPR board discussed underwriting standards and the impact on broadcast underwriting.Ira Glass: Public radio can capitalize on its popularity without selling out its mission
In a commentary, the This American Life creator elaborates on his claim that "public radio is ready for capitalism."WNET’s $20 million bequest will help combat anti-Semitism
Dr. Poyta believed that the public media station would be “an effective tool to advocate for tolerance.”New Greater Public council aims to help stations grow digital revenue
Greater Public is convening a council to help public media leaders lay groundwork for boosting digital revenue.Pilot stations are beta-testing MVOD, PBS’s premium content service
Once up and running, Membership Video on Demand will give stations a hook to draw new members with a perk of exclusive ...NPR’s Mohn points to early success with Spark initiative
NPR CEO Jarl Mohn said his "spark initiative" to boost Morning Edition's audience through repeated promotional messaging is already starting to show ...Sustainer programs are growing but still show room for improvement
Nearly every public radio station now executes a sustaining membership program, but the latest analyses of fundraising performance reveal that very few ...APTS restructures to support strategic goals for state-level advocacy, public service
The Association of Public Television Stations has restructured its staff to align with recently adopted strategic goals, including efforts to promote best ...KCRW receives $1 million grant for new reporting series
The new series will cover disadvantaged and marginalized residents in Los Angeles.PBS Hawaii takes over commercial newscast ad breaks for ‘out of the box’ promos
The two-minute spots on the joint newscast on Honolulu’s KHNL and KGMB are valued at a total of $30,000.TJ Lubinsky secures rights to famed Motown 25 special for public TV pledge
Motown 25: Yesterday, Today, Forever, the famous 1983 special on which Michael Jackson debuted his signature moonwalk and Smokey Robinson reunited with the Miracles, ...
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