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Home›Author: Dru Sefton (Page 45)

Author: Dru Sefton

Dru Sefton

Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.

  • Post-auction coverage still concerns public TV broadcasters

    Repacking the broadcast spectrum could create “unprecedented” holes in public TV signal coverage.
    By Dru Sefton
    June 1, 2015
  • Quick Takes

    Special fan helps create and guest stars in Cyberchase

    “Making an impact on the lives of our viewers is at the core of public media.”
    By Dru Sefton
    May 29, 2015
  • Programs/Content

    Station branding a ‘critically important’ part of latest Xfinity deal, PBS says

    The number of PBS programs offered for free on-demand viewing will jump from 25 to more than 50.
    By Dru Sefton
    May 28, 2015
  • People

    Cahill back on CPB Board, Majoun to leave WXPN, and more comings and goings in ...

    Michaela Majoun will leave Philadelphia’s WXPN to pursue a writing career.
    By Dru Sefton
    May 22, 2015
  • Programs/Content

    PBS hopes ‘springboard’ will propel two new kids’ shows

    “This is a new way to experiment around building buzz for a series.”
    By Dru Sefton
    May 21, 2015
  • System/Policy

    What’s good for the goose is a new home, WGBH decides

    A mother goose recently nested on a patch of grass on the station’s roof.
    By Dru Sefton
    May 21, 2015
  • PBS SoCal lays off two staffers, creates interactive department

    Leadership changed May 1 at PBS SoCal, PBS’s primary station in the Los Angeles market.
    By Dru Sefton
    May 19, 2015
  • People

    Feingold moves from Nebraska to N.C., Miskowski takes helm at WPT and more comings and ...

    Also, Chicago’s WTTW marks its 60th anniversary May 5 with a gala salute to Newton Minow.
    By Dru Sefton
    May 18, 2015
  • People

    NPR programmer Nuzum moving to Audible to oversee original content

    Nuzum said Audible is looking to create a “third space” in the audio world.
    By Dru Sefton
    May 15, 2015
  • Programs/Content

    ‘New age of digital learning’ prompts PBS to rethink education space

    The public broadcaster is “reimagining the very core” of its “educational value proposition.”
    By Dru Sefton
    May 14, 2015
  • Programs/Content

    PBS and NPR partnering on ‘single sign-in experience’ across apps and websites

    Execs from the networks told PBS Annual Meeting attendees Tuesday about their plans for collaboration.
    By Dru Sefton
    May 13, 2015
  • Big & Small: Why it Makes Perfect Business Sense to Collaborate

    The merits of outsourcing membership fundraising with a particular perspective coming from a small station.
    By Dru Sefton
    May 11, 2015
  • Programs/Content

    Making The Scene: A digital model for creating a regional multiplatform destination

    There is no shortage of great ideas, but making them a reality is not always easy.
    By Dru Sefton
    May 11, 2015
  • Programs/Content

    Study to give public TV first granular look at local audiences

    TRAC Media Services is starting a deep dive into demographics, with findings that counter conventional wisdom.
    By Dru Sefton
    May 11, 2015
  • Programs/Content

    New NEA grants fuel public media projects nationwide

    The grants are the second round this fiscal year, bringing the NEA’s total support to $103.4 million.
    By Dru Sefton
    May 8, 2015
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