Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
Post-auction coverage still concerns public TV broadcasters
Repacking the broadcast spectrum could create “unprecedented” holes in public TV signal coverage.By Dru SeftonJune 1, 2015Special fan helps create and guest stars in Cyberchase
“Making an impact on the lives of our viewers is at the core of public media.”By Dru SeftonMay 29, 2015Station branding a ‘critically important’ part of latest Xfinity deal, PBS says
The number of PBS programs offered for free on-demand viewing will jump from 25 to more than 50.By Dru SeftonMay 28, 2015Cahill back on CPB Board, Majoun to leave WXPN, and more comings and goings in ...
Michaela Majoun will leave Philadelphia’s WXPN to pursue a writing career.By Dru SeftonMay 22, 2015PBS hopes ‘springboard’ will propel two new kids’ shows
“This is a new way to experiment around building buzz for a series.”By Dru SeftonMay 21, 2015What’s good for the goose is a new home, WGBH decides
A mother goose recently nested on a patch of grass on the station’s roof.By Dru SeftonMay 21, 2015PBS SoCal lays off two staffers, creates interactive department
Leadership changed May 1 at PBS SoCal, PBS’s primary station in the Los Angeles market.By Dru SeftonMay 19, 2015Feingold moves from Nebraska to N.C., Miskowski takes helm at WPT and more comings and ...
Also, Chicago’s WTTW marks its 60th anniversary May 5 with a gala salute to Newton Minow.By Dru SeftonMay 18, 2015NPR programmer Nuzum moving to Audible to oversee original content
Nuzum said Audible is looking to create a “third space” in the audio world.By Dru SeftonMay 15, 2015‘New age of digital learning’ prompts PBS to rethink education space
The public broadcaster is “reimagining the very core” of its “educational value proposition.”By Dru SeftonMay 14, 2015PBS and NPR partnering on ‘single sign-in experience’ across apps and websites
Execs from the networks told PBS Annual Meeting attendees Tuesday about their plans for collaboration.By Dru SeftonMay 13, 2015Big & Small: Why it Makes Perfect Business Sense to Collaborate
The merits of outsourcing membership fundraising with a particular perspective coming from a small station.By Dru SeftonMay 11, 2015Making The Scene: A digital model for creating a regional multiplatform destination
There is no shortage of great ideas, but making them a reality is not always easy.By Dru SeftonMay 11, 2015Study to give public TV first granular look at local audiences
TRAC Media Services is starting a deep dive into demographics, with findings that counter conventional wisdom.By Dru SeftonMay 11, 2015New NEA grants fuel public media projects nationwide
The grants are the second round this fiscal year, bringing the NEA’s total support to $103.4 million.By Dru SeftonMay 8, 2015