PBS mulls strategy to boost kids’ ratings

With many local pubcasters reporting sharp declines in daytime viewership, PBS programmers are reevaluating scheduling strategies for children’s programs, trying to get a handle on a problem that’s also affecting commercial competitors for kids TV audiences.

Luoma, Cornwell recognized for achievements in local scheduling

In a citation honoring Maine Public TV’s Kelly Luoma as the Charles Impaglia Programmer of the Year, PTPA lauded her “for tirelessly advocating for the audience and the programming community within public television, even when it is not politically correct . . . [and for] the singular achievement of increasing a station’s viewership every year since the digital transition, while the system has shown whole week and primetime declines.”

In another award presented during last month’s PTPA meeting in Miami Beach, Fla., Kentucky Educational Television’s Craig Cornwell was lauded for achievements in local scheduling. TRAC Media Services, which manages PTPA, cited Cornwell “for ensuring that local productions always get prime placement, for understanding a market where Best of the Joy of Painting often equals the Antiques Roadshow repeat on Saturday .

Finding bright spots: cloning what works in local pubTV programs

For more than 25 years, we have been studying public television stations and programming, and for all those years we sat on one of the best-kept secrets in the system. We knew that some of the most-viewed programs on public television were locally produced shows, and the responsible stations certainly knew that piece of good news. But local shows don’t show up in the national ratings, and there are very few reliable ways for people outside of those stations to see the numbers. After years of schedule-watching, we began seeing related patterns in the stations’ performance: Many of the stations with very popular local programs were among the broadcasters with the greatest success in viewership, in community partnerships, and in public support. What was the connection, we wondered?