Tag: TRAC Media Services
Viewership gains during crisis point to strategy for building ‘NewsHour’ audience
Increase viewing frequency with promotions that reinforce the program's values of civic discourse and analysis.Viewers flock to public TV for news, food shows during lockdown
A spike in audience for “NewsHour" came from viewers tuning in more frequently.Public TV begins counting ‘invisible audiences’ for education content
Stations reach millions of people through off-air services such as parenting workshops but lack a common approach for measuring their reach and ...CDP and TRAC Media Services collaborate to help stations analyze Passport data
A common challenge for stations is managing the data on giving and viewing behavior captured by the on-demand video service for donors.Study to give public TV first granular look at local audiences
TRAC Media Services is starting a deep dive into demographics, with findings that counter conventional wisdom.PBS mulls strategy to boost kids’ ratings
With many local pubcasters reporting sharp declines in daytime viewership, PBS programmers are reevaluating scheduling strategies for children’s programs, trying to get ...Syndication of Doc Martin bolsters viewership, fundraising for pubTV stations
An analysis of the most popular syndicated program on pubTV from two longtime industry advisors.Luoma, Cornwell recognized for achievements in local scheduling
In a citation honoring Maine Public TV’s Kelly Luoma as the Charles Impaglia Programmer of the Year, PTPA lauded her “for tirelessly ...If ratings don’t correlate to dollars at pledge time, what will?
PBS began mining national Nielsen data for pledge-drive audience insights in 2009, but it hasn't learned what to do about declining pledge ...Finding bright spots: cloning what works in local pubTV programs
For more than 25 years, we have been studying public television stations and programming, and for all those years we sat on ...Good news about the splintered TV audience
What you are about to read may sound familiar—like the strategy in public radio, with its emphasis on serving a core audience—but it’s ...
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