PBS to test whether core series can bring in pledge dollars

PBS has set the lineup for an upcoming fundraising test that will use a full week’s schedule of first-run National Program Service shows. Seventeen stations will take part in the experiment, running Nov. 28 through Dec. 5. PBS is trying to determine whether using core series, rather than pledge specials that veer from the regular lineup, will lead to a more stable member and donor base and perhaps even prompt more major gifts.