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At the Television Critics Association press tour, chief programming executive Perry Simon said the themed shows can help PBS “best stand out from this crowded content marketplace and make a real impact with our audiences and our communities.”
The rebranding will bring uniformity to PBS’ brand identity on screens of every size.
With grants from PBS and editorial support from series producers, eight stations are testing new approaches for connecting with local audiences.
Premiering on PBS Sept. 15, the documentarian’s latest film follows the evolution of country music from 1923 to the mid-1990s.
The grants are supporting documentaries and digital films.
High-fives over PBS’ deal with the streaming service paused in midair when smaller stations learned that they may have to scramble for cash.
“This is not a time for the faint of heart,” PBS’ president told TV critics when announcing that she had renewed her contract for five more years.
The program lineup for 2020 also features an “American Masters” film about Rita Moreno.
At the PBS Annual Meeting, the network’s chief programmer said upcoming initiatives will be “built around specific content themes that are locked in and announced several months or even years in advance.”
