CPB grant funds Nielsen Local Dashboards for PBS member stations 

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A CPB grant will help PBS member stations get in-depth audience data through Nielsen Local Dashboards.

The grant to PBS was described as “significant” in a Monday news release. 

A spokesperson said CPB could not speak publicly about the financial terms when asked about the grant’s amount. 

“Public television stations’ strength is their connection to their communities, and these dashboards will provide valuable, detailed data to help the stations understand their audiences even better,” said CPB CEO Patricia Harrison in the release. “CPB is pleased to fund this investment in local public media stations.”

The Nielsen Local Dashboards are expected to be available to member stations beginning in late May and will show them “local market linear television audience data,” the release said. 

“As long-standing partners with PBS Member Stations in nearly every local market, we are excited to expand our relationship with PBS Corporate to deliver critical audience insights via a new intuitive and innovative dashboard,” said Paul LeFort, managing director of Nielsen Local TV, in the release. “Nielsen’s unique capability to report PBS audiences across all platforms, including Cable Satellite, Over-the-Air, Digital & virtual MVPDs enables PBS Member Stations to demonstrate their engaged audiences to sponsors, underwriters, and community organizations more effectively than ever before.”

PBS has more than 330 member stations. The PBS Annual Meeting is taking place this week in Las Vegas. 

“Quality data helps us reach viewers where they are to build new connections to the content they know and love,” said Amy Sample, PBS vice president of business intelligence, in the release. 

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