Development

KIXE-TV worker admits to using donor credit-card numbers for purchases

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A woman who was training to become membership coordinator of KIXE-TV in Redding, Calif., has admitted to credit card fraud, according to local law enforcement. The Redding Police Department received a complaint in March from a KIXE donor who noticed a fraudulent charge on her credit card account after contributing to the public TV station. During their investigation, officers discovered items that had been purchased with the donor’s credit card in the Redding apartment of Stephanie Winchester. Winchester, 29, admitted that she had used multiple credit-card numbers that she had taken during her work at the station “to purchase goods and services for herself,” according to a police department press release. Winchester is also alleged to have “shipped KIXE property to her home address,” according to police.

Development

Study evaluates strength of public radio’s “halo” for sponsors

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ATLANTA — The positive associations that public radio listeners have with corporate sponsors and underwriters are as strong as ever, according to a report unveiled July 11 during the Public Media Development and Marketing Conference. Results of the 2013 NPR Underwriting Research project, presented by radio analyst Paul Jacobs, showed that the so-called “halo effect” that companies gain from public media sponsorships is unchanged since 2010, the last time researchers looked into it. A 2003 NPR study first identified the power of public radio sponsorships to influence listeners’ perceptions of the quality of the companies who pay for them. “We’re seeing absolutely no decline in how your listeners feel about you,” Jacobs said. “Despite the fact we live in a time of media fragmentation, one of the constants you have is that your audience loves you.”

“You have something that money can’t buy — your listeners trust in you so much that that trust transfers to the companies that sponsor you,” Jacobs told the audience at the PMDMC Thursday.

Development

Donated cars bring big bucks to public stations

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The vehicle donation process that plays out from the donor’s first phone call to the check’s arrival at the station is opaque and can involve a number of for-profit and nonprofit companies that take 20 percent or more of the sale price in fees.

Development

APTS, NPR retooling 170 Million Americans campaign

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A grassroots initiative that encourages citizens to lobby Capitol Hill for continued funding to public media is changing its name, revamping its website and updating its social-media outreach. Starting July 15, the 170 Million Americans for Public Broadcasting initiative, which launched in December 2010, will become Protect My Public Media, according to a message sent to supporters July 1. In a statement posted June 14 on the National Friends of Public Broadcasting website, NPR’s Mike Riksen said pubcasting’s Washington representatives have been working over several months to make the campaign “a more capable and vital asset in our efforts to preserve federal funding for public broadcasting stations.”

NPR has been collaborating with the Association of Public Television Stations (APTS) to revamp the campaign, he said. Riksen is NPR’s v.p. of policy and representation. Representatives for NPR and APTS declined to discuss the changes with Current.

Development

Forum will focus on philosophies of public media’s local service

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The next Public Media Futures Forum, the latest in an ongoing series of events examining topics of interest to the field, will take place Tuesday at Georgia Public Broadcasting in Atlanta. The city is also the site of this week’s Public Media Development and Marketing Conference, sponsored by DEI. The forum will explore differing philosophies of local service, such as the audience-loyalty approach championed for public radio by David Giovannoni and the “community impact” approach favored by CPB, foundations and other stakeholders. The more than 20 participants will include Michal Heiplik, director of the Contributor Development Partnership, a project of the Major Market Group and CPB; Ted Krichels, currently a project director for PBS, examining sustainable station business models;  Arthur Cohen, president of Public Radio Program Directors; and Barbara Appleby and Valerie Arganbright, co-founders of the Minnesota sustainability consultancy Appleby Arganbright. The Forum will be streamed live from 10 a.m. to 3 p.m. Eastern Time.

Development

Rep. Lamborn once again targets funding for NPR on Capitol Hill

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Republican Colorado Congressman Doug Lamborn today reintroduced legislation to kill federal funding for NPR. Its language is identical to his bill that passed the House in 2011, which prohibited stations from using CPB funds to acquire programming or pay NPR dues. That bill never made it to the floor of the Senate. “At a time when millions of federal works are being furloughed, schoolchildren are barred from visiting the White House, and many military training flights are grounded to save money, it is unacceptable that taxpayers are still on the hook for millions of dollars each year to subsidize National Public Radio,” he said in a statement. “Additionally, it was highly inappropriate for NPR to move into a lavish new headquarters building partly paid for by taxpayers, many of whom continue to struggle under the worst economy since the Great Depression.”

Development

Sesame Workshop trims 10 percent of workforce as financial losses mount

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Sesame Workshop, production home to the iconic pubTV children’s program Sesame Street, announced Tuesday that it is laying off 10 percent of its workforce, or about 30 positions. The workshop’s most recent audited statements, for fiscal 2012, reflect a $24.3 million loss. That compares with a $10.8 million loss for the previous fiscal year and a $130,000 loss for FY10. Cash on-hand also plunged over the past several years, from $50.5 million in FY10, to $29.1 million in FY11 and $10 million in FY12. For FY12, Sesame Workshop was able to pare $9 million in expenses from year-to-year, largely from a reduction in production and development.

Development

A digital revolution for public radio fundraising

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Marketing consultant John Sutton has been forecasting what public radio will look like in 2018, and his predictions, published on his blog RadioSutton since February, have been provocative. Sutton is among the pubradio analysts who believe that federal funding “will be sharply reduced or gone in five years.” He also believes that digital listening will fragment the audience enough that eventually NPR will have to raise money directly from listeners or the current public radio economic model will collapse. Below, he lays out a proposal for overhauling public radio fundraising and how it makes both dollars and sense. Imagine a future in which listeners donate 26 percent more money to public radio at half the cost. Imagine that NPR has nearly $60 million more to invest annually in world-class journalism and development of new programs.

Is this imaginative exercise making you uncomfortable?

Development

Public radio tattoos make a comeback

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The latest package of public radio fundraising premiums allows devout listeners to temporarily brand their passion for their favorite shows on their forearms — or elsewhere. A set of eight rub-on tattoos in colorful vintage designs tout the titles On the Media, Fresh Air, Morning Edition, All Things Considered and This American Life. They’re offered to stations by longtime pubcasting premium distributor VisABILITY in Lyons, Colo. The temporary tattoos are the second to be created for listeners who want to express their support for public radio through body art. Ira Glass, whose cleverness in creating pledge-drive premiums helped to build station carriage for This American Life when it was a new public radio series, first approached  VisABILITY owners Janice Gavan and John Burke about pubradio tattoos in 1998.

Development

Benefits to multicasting pledge: new and lapsed donors respond

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After 16 months on the air, WQED-TV’s all-pledge multicast Showcase channel is steadily bringing in donations of around $16,000 a month for the Pittsburgh station. That may not sound that impressive, considering WQED receives an average of $16,675 from airing just one day of pledge programming on its primary broadcast signal. But WQED officials say the revenues, and the benefits, are adding up.

Development

Few ‘Magic Moments’ in March pledge

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Pledge results reported by public TV stations from recently concluded on-air fundraisers were down 20 percent to 25 percent from the March 2012 drive, according to Kristen Kuebler, director of station research for Arizona-based TRAC Media. For most stations, the March fund drive is typically the biggest of the year, and revenues generated from it influence budgeting for the next fiscal year. Stations reported to TRAC and PBS that audience response to the latest pledge shows was tepid at best. The top-performing show among TRAC’s client stations was Magic Moments: The Best of ’50s Pop, a program that was first released for public TV broadcasts in 2005. It brought in 8 percent of all pledges, below their strongest show from the March 2012 drive: a self-help special from motivational speaker Wayne Dyer, Wishes Fulfilled, that generated 11 percent of total dollars raised by TRAC stations.

Development

PRPD offers new round of trainings

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The Public Radio Program Directors Association will expand its training programs for stations this year and continue its Sense of Place studies of local audiences, with funding from NPR and the Millstream Fund. PRPD will offer three workshops based on the Morning Edition Grad School classes that it has offered in recent years. “New MEGS” will extend training to all newsmagazines, including All Things Considered and Weekend Edition, and is designed for hosts, news directors and program directors. The first workshop will be offered May 18 in Charlotte, N.C.

“JMEGS” (MEGS for Journalists) applies MEGS principles to journalism, focusing on selecting stories, interviewing, writing, planning newscasts and promoting news reports. JMEGS was piloted in 2009 but has not yet been implemented.

Development

Massachusetts’ WFCR adds to capital campaign with Cosby fundraiser

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New England Public Radio in Amherst, Mass., got a helping hand earlier this month from a famous friend when listener and local resident Bill Cosby staged a benefit performance for the station’s capital campaign. Cosby’s March 2 show at Symphony Hall in Springfield, Mass., raised $140,000 for the station, drawing more than 2,000 attendees who each paid from $37.50 to $75 to see the comic. The event stemmed from relationships between Cosby and various station staff that developed over the past few years. Cosby first got in touch Tom Reney, host of the station’s weeknight jazz show, says General Manager Martin Miller. Cosby and his wife then began donating money by sponsoring challenge grants during on-air fund drives, for which they were credited as “Dr. Bill and Dr. Camille.” The comedian visited the station in 2011 for an interview, and when he came back for a second interview, Miller discussed the station’s capital campaign with him.

Development

Panel urges IRS to revisit its ‘antiquated’ nonprofit rules

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Delays in conferring 501(c)3 status to startup nonprofit news organizations have stymied development of new models for producing community-based journalism, exacerbating the shortage of locally produced news coverage, according to a report released March 4 by the Nonprofit Working Group of the Council on Foundations. The group was created by the Council on Foundations with a grant from the John S. and James L. Knight Foundation to study the impact of the Internal Revenue Service’s approach to granting nonprofit status to media organizations. The report described the IRS’s methods of granting tax-exempt status as outdated and criticized the agency for hobbling efforts to establish new local newsrooms.

“Our main finding is that the IRS is relying on antiquated rules — rules that were created in the 1960s and 1970s to determine whether groups should be given tax-exempt status,” said Steven Waldman, chair of the Nonprofit Media Working Group. “Not surprisingly, they don’t match modern realities.”

The group recommended several fixes to the IRS, including that it revise its criteria determining nonprofit status to qualify news and journalism as “educational” under tax-exempt rules. It also recommended that the IRS prohibit nonprofit news organizations from sharing ownership with shareholders or investors.