Tag: Pledge programming
With ‘Oldies Show,’ TJ Lubinsky aims to tell stories behind hit songs of yesteryear
The multi-episode series, slated to launch in 2024, is designed to air in the run-up to public TV's pledge season.‘Anything could go wrong’: A longtime programming exec remembers the tightrope act of producing pledge ...
"In working with musical artists, I learned that egos are enormous, and concerns are varied and unpredictable," writes Larry Rifkin in his ...‘Downton Abbey’ pledge marathon boosts public TV’s June pledge drive
With PBS rights to the drama expiring June 30, stations and viewers are making the most of the show’s fundraising farewell tour. ...APT PitchFest kickstarts pledge shows starring Rangan Chatterjee and Les Stroud
With cash prizes of $75,000 as completion funds, producers expect to release their shows for broadcast later this year.‘Growing Bolder’ producers tweak self-help genre to promote healthy aging lifestyle in pledge
“Launchpad to What's Next” combines motivational talks with online tools and resources to “convert the inspiration into action,” says founder and host ...Two promising pledge shows claim APT PitchFest prizes
The winners are a show aimed at 50-plus viewers and a program about self-improvement.APT contest will award production funds for new pledge shows
APT hopes to present the winners of the APT PitchFest to client stations in fall 2019 or spring 2020.With new special, pledge producer TJ Lubinsky wants to refresh doo-wop genre
The upcoming "Next Doo Wop Star" aims to appeal to younger public TV viewers while bringing along older fans of Lubinsky's nostalgic ...World Channel revisits iconic documentary series with new pledge special
The 30-minute show, which discusses how racial relations of today are reflected in the civil rights movement, is part of a package ...Lubinsky’s pledge shows may mine nostalgia, but the ‘content connects’
As the creator, producer and host of specials that are virtually synonymous with public TV pledge drives, Lubinsky is among public TV’s ...TJ Lubinsky secures rights to famed Motown 25 special for public TV pledge
Motown 25: Yesterday, Today, Forever, the famous 1983 special on which Michael Jackson debuted his signature moonwalk and Smokey Robinson reunited with the Miracles, ...Benefits to multicasting pledge: new and lapsed donors respond
After 16 months on the air, WQED-TV’s all-pledge multicast Showcase channel is steadily bringing in donations of around $16,000 a month for ...Few ‘Magic Moments’ in March pledge
Pledge results reported by public TV stations from recently concluded on-air fundraisers were down 20 percent to 25 percent from the March ...Pledge special builds on Downton’s buzz
Fans of Masterpiece’s hit Downton Abbey await arrival of the British drama’s third season, PBS and some 70 local stations hope to reel them ...If ratings don’t correlate to dollars at pledge time, what will?
PBS began mining national Nielsen data for pledge-drive audience insights in 2009, but it hasn't learned what to do about declining pledge ...
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